So here's the situation I'm looking at: I have a friend who is an avid writer of short stories, the majority of which are fantasy(i.e. elves, dwarves, and the like). He has a plethora of these sitting in folders or in one of his notebooks. Seeing as content is king(or at least one of them), I believe that a blog or website filling up with his works would attract active followers. My thought is that with active followers he could either generate ad revenue, or affiliate revenue(perhaps a fantasy book niche), and with an abundance of material he can produce regular updates even if he has unforeseen issues, such as writers block. My problem is that while I consider myself very skilled in the computer field, my internet marketing skills are nearly nonexistent. I want to help him monetize his skill, but I also don't want to jump in unprepared and ruin a great chance for him. If some of you would kindly suggest ideas or methods of monetizing such a thing, I would be very grateful. If you would like more clear or detailed information, please let me know, as I'm more than happy to help you help me/him. By the way, none of his content is online yet, and I don't plan on having him do so until I have a business strategy ready. Thank you for your reading my post, I'll make sure to actively check this thread as to not waste your time.