Advice On Monetizing A Truly Unique Blog

So here's the situation I'm looking at: I have a friend who is an avid writer of short stories, the majority of which are fantasy(i.e. elves, dwarves, and the like). He has a plethora of these sitting in folders or in one of his notebooks. Seeing as content is king(or at least one of them), I believe that a blog or website filling up with his works would attract active followers. My thought is that with active followers he could either generate ad revenue, or affiliate revenue(perhaps a fantasy book niche), and with an abundance of material he can produce regular updates even if he has unforeseen issues, such as writers block. My problem is that while I consider myself very skilled in the computer field, my internet marketing skills are nearly nonexistent. I want to help him monetize his skill, but I also don't want to jump in unprepared and ruin a great chance for him.

If some of you would kindly suggest ideas or methods of monetizing such a thing, I would be very grateful. If you would like more clear or detailed information, please let me know, as I'm more than happy to help you help me/him.

By the way, none of his content is online yet, and I don't plan on having him do so until I have a business strategy ready.

Thank you for your reading my post, I'll make sure to actively check this thread as to not waste your time.

I would make the stories into kindle books. That is (in my opinion) the best way to get the most money out of them, much more than adsense alone. I would try making a website with some of the stories and using it as a launch pad to promote the kindle books.

Sounds like a promising idea, thank you. I will look into it now, but now I'm wondering how I should promote this type of site. It doesn't seem like something a user would simply search for, or come across in a google search.

I agree, its quite a small niche so go where those few people are searching...on amazon. You can definiately pick up some traffic from google but what keywords are you going to target? It seems like fantasy fiction is a tough keyword to crack.

Good writers can make a name pretty fast on the many ebook review sites and forums etc. Also when promoting kindle books on those sites you can usually put a link to your blog/site homepage. A few hours per day promoting after each book launch can really bring traffic if you are motivated.

Try doing a few posts with some of the story in them and get them to buy the book if they want to continue reading it.

The hook lies in the content.

If your stories are great, marketing strategies doesn't matter much at all.

That makes sense, I'll compile a list of such sites, and start setting up accounts. I should be able to create a decent list with google rather quickly.

Two questions:
-Do you have any specific site recommendations that should be on my list?
-Do you see any potential pitfalls that I should avoid?

btw, richienewrich, you made my day when I saw a pic of Naru again
I'll have to visit the inn again soon now. After I'm done with this for the night of course.

edit: your advice sounds sound to me yggdrasil, but I doubt the writer would accept the method. He also writes more short stories than full novels, so that might be a challenge as well. Thank you though

Would your friend be interested in writing for another site that will do all of the marketing, advertising etc?

Hi
I would advice DFP instead of adSense to monetize blog with optimized content and many visitors. You can ask dfp consultants how to do it. I would recommend adopsguys. (you can get back to me if you need any contact information). They are experts in this field.

Good luck.