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ADVICE NEEDED: with a 250k optin email list

Discussion in 'Making Money' started by cdn_craigs, Jan 14, 2012.

  1. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    Hi guys

    I have a 250k email opt-in list.... i am not sure how to montize it.

    Right now all my sites are making money from adsense and affiliate sales.

    - What would be the best way to monetize this list? :confused:

    - What system would you reccomend to send it from?
     
  2. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    Hey craigs, I'm new to IM and email marketing in general, but you might want to take a look at the following thread:

    [edit] ok, i can't post the link because i'm new. the post is from member "dog-tag". his 200th post.

    Specifically:

    so perhaps it is applicable to you in the same way: send a CPA offer or something similar in every few emails.

    with 250k if you have relevant CPA deals you can get a LOT of conversions. wowza.. good luck

    [edit 2]: in that same thread i mentioned previously, the OP uses a pirated version of interspire mass mailer (he took from download section)
     
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    Last edited: Jan 15, 2012
  3. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    Tnx....any pros out there
     
  4. darkeggx

    darkeggx Regular Member

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    Wow 250K. How long did it take to get that many?
     
  5. ohaider

    ohaider Senior Member

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    Well with a large list like that I must ask whether it is targeted or not.

    If it is:

    Target it's niche with weekly newsletters on HOT subjects happening in that niche, and of course drop one RELEVANT (can't stress it enough) CPA ad. I hope it's dating because that would be the absolute easiest to convert.

    However, if it is untargeted, I high suggest you begin to create quizzes or trackable apps to somewhat create a targeted list out of them. Be cordial and continually cater to their needs.


    DO NOT BECOME A BOTHER TO THEM. You don't want to lose your opt-ins.
     
  6. imserious

    imserious Senior Member

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    Launch a WSO on how to get such a big list
     
  7. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    Hey thanks for the tips

    also it took me 3 years to make this list
     
  8. VyMarx

    VyMarx Registered Member

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    Do you checked if u have buyers on the list?

    If so, I can pay $500 per 1500 clicks ( depends of how much buyers u have. )

    PM ME with detailed info about ur list
     
    Last edited: Jan 15, 2012
  9. secureblackhat

    secureblackhat Jr. VIP Jr. VIP Premium Member

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    So you collected it using a hosted solution? Is it single or double opt in?

    Promoting offer is easy but mailing them properly will not.
     
  10. CoyoteAssassin

    CoyoteAssassin Elite Member

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    OP - Brainstorm gave you a lot of great information and the least you could have done is hit the thanks button for him. The button doesn't mean much to someone but when it is your first, it means that others appreciate your input.

    As I said, he gave a lot of great info. You will need to mail to them often enough to remove the bad email addresses. Don't be too concerned with the unsubscribes. After all, they are only removing their name from THAT list. You can add their name to another list on another server late on once you think of something good that you want to promote.

    If you want to send one mailing per month to the 250k, you can do a very slow campaign using Interspire and shared hosting. You will be able to send around 250-500/hour. If you need more than that, you should get a VPS account so that you can crank it up to 1500.

    Be sure to keep a backup of your processed emails. This is your gold - protect it.

    Consider breaking your list into multiple servers. That will help you protect yourself and increase your rate.

    I hope that helps.
     
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  11. mkstromin

    mkstromin Power Member

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    I sent you a PM..plz check it out!
     
  12. Torrent

    Torrent Newbie

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    If that list is targeted, you will make BANK! Otherwise, not much hope.
     
  13. hersbear

    hersbear Registered Member

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    Add targeted affiliate offer links to the emails. That's what we do. How often do you send to the list? If often, rotate the offers to keep it fresh for your readers.
     
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  14. lpoint

    lpoint Newbie

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    I saw someone buying professional emails on a hire a freelancer site, 6$/500emails. that is a lot of money for a 250k email list.
     
  15. zero-day

    zero-day Regular Member

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    1 - If it took you three years to compile the list (no offence), but chances are more than 1/2 that list is dead.

    2 - opt-in isn't the best, right off the bat, at least 25% of them are dead, now if they where double opt-in, then they would be worth some money(to promote). As opt-in emails are simply just this - user fills out the email form and hits submit. Now, Double opt-in email's the user fills out the email form, and then is asked to confirm their email address via clicking on a link that is sent to their email.

    With double opt-in emails you know two things.
    1) the email is 100% valid(unless they close the account)
    2) generally people are most likely to use the email they use the most as it's the first one that comes to mind, even if they have a throw-away email for such things, they usually type in their most used email just out of habit.

    3 - If they are untargeted, god know's what their interested in. My advice would be this - send them an email a MAX of 3 times per WEEK meaning -Monday, Wednesday, Friday, OR Tuesday, Thursday, Saturday. or whatever combination suits you the most. Just NEVER email them two days in a row(if you care about the list). See what works the best, take the top 3, get CUSTOM creatives for them, get someone that knows what their doing to write up a sales pitch(even if it's just an email submit).

    4 - Make sure you send from white listed hosts, or properly throttle your sending, don't go for quick and fast to bang it out, remember, slow and steady wins the race. Make sure to setup your MX records properly as well. Also, make sure EVERY variant of the message is UNIQUE from the previous one sent, at least 30% unique. Never send to @yahoo, or @gmail or anything back to back, if it's yahoo and gmail only, bounce back yahoo - gmail - yahoo - gmail etc. less chance of you getting sent to spam. Even with the creatives - have them setup on different domains, even if their .info's as if any email your sending to, if they see the same exact thing coming from the same domain(the image) they will RBL(realtime blacklist) your domain, then from that email that got you rbl'ed the rest of them will be sent to spam as well.

    Things to do before sending -
    Send a simple email to them to clean out the bounces(non-valid emails)
    Setup the MX record properly
    Get a few .info domain's to rotate the creatives and links to do the redirect

    On the server - do one (or both) of the following.
    Get multiple servers to switch back and forth with for each email
    Pro: Will allow you to send out faster the more servers you have
    Con: Cost more money

    Have the server auto-rotate IP's on the sending domain(s) and on the image(creative) hosting URL's.
    Pro: Cheaper, simpler(to manage).
    Con: Need someone to make you a custom script - can take some time.


    As far as getting a service -
    Aweber - they don't allow a "random list"
    Pro: White listed servers - in turn makes it all simpler
    Con: don't allow a random list, meaning the only emails you can send to are ones that opt-in through their method also, it can be very expensive.

    Constant Contact - Same as aweber.

    Interspire - personally I have never used it so I can't say good or bad.
    Pro: n/a
    Con: n/a

    MailChimp - personally my favorite other than a custom setup, only downfall its "branded" right in the email in the footer.
    Pro: Free(up to I believe 12,000 emails per month), easy to use and they clean the list right as you upload it so that means they do all of the "grunt work" out of it, also the servers are white listed with all major providers(yahoo, gmail etc)
    Con: It's branded in the footer(in the free version)

    But as always with emailing - MAKE SURE YOU ARE CAN-SPAM COMPLIANT not only for the legality of it, but it will help you hit inbox better.
    Code:
    http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
    Code:
    Don't use false or misleading header information. 
    Your "From," "To," "Reply-To," and routing information
    - including the originating domain name and email address
    - must be accurate and identify the person or business who
    initiated the message.
    
    Don't use deceptive subject lines. The subject line must 
    accurately reflect the content of the message.
    
    Identify the message as an ad. The law gives you a lot of
     leeway in how to do this, but you must disclose clearly 
    and conspicuously that your message is an advertisement.
    
    Tell recipients where you're located. Your message must 
    include your valid physical postal address. This can be 
    your current street address, a post office box you've 
    registered with the U.S. Postal Service, or a private 
    mailbox you've registered with a commercial mail receiving 
    agency established under Postal Service regulations.
    
    Tell recipients how to opt out of receiving future email 
    from you. Your message must include a clear and conspicuous
     explanation of how the recipient can opt out of getting 
    email from you in the future. Craft the notice in a way 
    that's easy for an ordinary person to recognize, read, and
     understand. Creative use of type size, color, and location
     can improve clarity. Give a return email address or another
     easy Internet-based way to allow people to communicate their
     choice to you. You may create a menu to allow a recipient 
    to opt out of certain types of messages, but you must include
     the option to stop all commercial messages from you. Make 
    sure your spam filter doesn't block these opt-out requests.
    
    Honor opt-out requests promptly. Any opt-out mechanism you 
    offer must be able to process opt-out requests for at least 
    30 days after you send your message. You must honor a 
    recipient's opt-out request within 10 business days. You 
    can't charge a fee, require the recipient to give you any 
    personally identifying information beyond an email address, 
    or make the recipient take any step other than sending a 
    reply email or visiting a single page on an Internet website
     as a condition for honoring an opt-out request. Once people 
    have told you they don't want to receive more messages from 
    you, you can't sell or transfer their email addresses, even 
    in the form of a mailing list. The only exception is that you 
    may transfer the addresses to a company you've hired to help 
    you comply with the CAN-SPAM Act.
    
    Monitor what others are doing on your behalf. The law makes 
    clear that even if you hire another company to handle your 
    email marketing, you can't contract away your legal 
    responsibility to comply with the law. Both the company whose 
    product is promoted in the message and the company that actually
     sends the message may be held legally responsible.
    
    If you have any questions just contact me and ill answer questions for you.
     
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  16. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Good stuff, zero-day. Rep given.

    I'd like to see more people such as yourself discussing email marketing. It was a great topic while it was here.

    I make 100% of my income from email marketing so not having an active community to discuss it with is a bummer.
     
  17. cdn_craigs

    cdn_craigs Jr. VIP Jr. VIP

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    Zero-Day i appreciate the info - will look into it.

    How do you ensure MX RECORDS are setup right? as you suggested. I am using a bulk email program probably to contact them again. Only 300 emails a day..nothing crazy..
     
  18. CoyoteAssassin

    CoyoteAssassin Elite Member

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    You can do that on the server in cPanel. Also, check into mxtoolbox (.com). You can run domain and IP reports to test for SPF and MX records.

    If you are using a desktop app and using Hotmail or Yahoo accounts, you will be limited as to what additional features you can modify. If you are mailing using your domain URL and email address, you can do rDNS, MX, DKIM, Domain Keys, and SPF.
     
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  19. FireBrandSaint

    FireBrandSaint Junior Member Premium Member

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    Please contact me I am paying $100 per conversion from email lists