Hey all, So after doing a fair amount of keyword research I've discovered a niche I'll want to work on, this niche being in the health economy. I'll be ranking for a 4 word main keyword, followed by 5 other keywords (I've currently got 111 4+ keywords lined up also). I've researched my competition, they have hardly any SEO onsite, backlinks and relative content to the search terms I'll be ranking for as mines more targeted around the subject. My questions; Due to being in the health economy I have medical / md websites to compete against, although its only 4 out of 10. Is this doable? They are targeting the same subject but mine will be more indepth / specific. I've looked into .xyz domains vs. others, most say that they can rank just as well if not better with exact matches. I have an exact match although I've made it Plural (Selling aspect & Due to taken domain of non-plural) and also had to add an ending (service,portal,help,cure,fix etc.) to the end. Will this affect me in ranking or have any impact? (blablasfix.xyz) Thank you, sorry for the wall of text.