Note: I have been doing IM and Digital Marketing for a year now so I am not a beginner but have a rather basic question to ask that I have not been able to find an answer to. My brand name is an EMD. However, it's not a low-quality EMD like bestorangepaintforpaintingwalls.com. It's a brandable name and not spammy. This project I am working on I am doing pretty much 100% White Hat so I will likely be getting lots of brand name anchor texts linking to me. Question: Do I need to worry about anchor text density? Will Google understand that my brand name is EMD and will they penalize me for brand name anchor text? Would like some advice if anyone has been/is in the same position. @Nargil your probably one of the best to ask this question. If you have time would you mind answering? Thanks in advance if you can.