Advertising on Reddit

Hello,

I have been running ads on Reddit for 2 weeks right now. I was getting what I think is good metrics with cpc of 0.78 and Cpm of 2.73. So things are cheap. However Ive had a bunch of problems with their platform. Bad UI, and most importantly. The pixel doesn't work. The pixel ofc is in javascript and it doesn't even compile!

So I messaged the customer support and they have been pretty slow. Anyways, my campaign so far has 66 clicks. The weird thing is none of these clicks are showing up in Google analytics. Could these clicks be coming from bots? Do reddit users just use more ad blockers?!

Idk, I feel like a lot of these questions could be answered by their pixel but it doesn't freaking work :/

So in short, if you could help me or leave any advice I would really appreciate that. Otherwise, my Reddit journey has been filled with a mix of optimism and frustration.

Reddit usually doesn't show up in analytics as Reddit traffic.
To track traffic source you need to use UTM parameters for each link you share. It will be visible in your GA under Campaigns tab.

I have a tread about tracking Reddit traffic and UTM parameters < here.

Reddit traffic shows up as 'direct traffic' in Google analytics sometimes.

And yes,Redditors use ad blockers more than any other social media. So you need to be creative.