- Dec 4, 2023
- 1,502
- 338
Yes, it is still very effective and brings higher engagement rates than regular ads, reels also have the ability to reach new people more widely.
advertising on FB reels
- Thread starter Wonda Ther
- Start date
- Dec 6, 2023
- 1,320
- 179
I think so. Because this is the format that Facebook prioritizes the most, it will help your videos reach many new people and have a much higher engagement rate than other formats.
Wonda Ther
Newbie
- Nov 17, 2025
- 9
- 4
oh.have you tried that?i have no idea what it is like
- Jul 5, 2024
- 723
- 254
Yes, reels ads still work for pure videos, but performance depends heavily on a strong hook and native-style content.
- Jun 19, 2025
- 148
- 47
You should run it on both Facebook and Instagram. Each platform has different user behavior, so running both gives you broader reach and better cost efficiency
DroidFarmer
BANNED
- Jul 7, 2025
- 407
- 120
it is still best placement (sometimes we use stories in addition) for meta ads
Wonda Ther
Newbie
- Nov 17, 2025
- 9
- 4
I tested the campaign. Hope everything goes well so I can scale it up.
- Nov 23, 2020
- 3,102
- 808
Yes, but meta often pushes high views but conversion and engagement will not be focused much so you need to optimize your CTA and pixel
- Mar 27, 2025
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Reels is still a very powerful advertising channel for pure video — as long as it’s done correctly with engaging content, the right format, and optimized creatives. It’s not a “magic solution” for every type of video, but its reach, engagement, and cost efficiency can be excellent if you invest in creativity and strategic optimization.
- Mar 12, 2025
- 1,359
- 178
Reels ads can still work well with pure video content, but results depend heavily on the first few seconds of engagement. If your video has something to grab attention, Reels are still one of the cheapest ad placements for reach and engagement.
- Oct 20, 2025
- 231
- 25
It still achieves high user viewership. A well-crafted "pure video" ad can seamlessly blend in, coming across as engaging content rather than a traditional ad.
- May 12, 2023
- 1,710
- 251
yes, people are gradually getting into the habit of scrolling through dang reel videos when using facebook
Lotex zline
BANNED
- Oct 11, 2025
- 39
- 0
it can still work, but it really depends on your audience and how well the reel hooks them in the first few seconds.
- Nov 25, 2019
- 136
- 36
Yeah, it still works.
Reels can pull good results, but the video needs a strong hook in the first few seconds.
Simple edits, clean text on screen, and fast cuts usually perform better now.
Pure video can still work — it just has to grab attention quick.
GROWBY
BANNED - Failed to resolve a dispute
- Jan 3, 2021
- 186
- 39
Yeah, Reels ads can still work really well for “pure video” – but what you expect from them matters a lot.
If you mean:
- Branding / awareness / engagement → Reels is still one of the best placements. CPMs are usually lower, people are in “swipe & watch” mode, and good creatives can get a lot of cheap reach and views.
- Direct sales on cold traffic → Reels alone is usually weaker. It works better as the first touch in a funnel, then you retarget with other placements (Feed, Stories, in-app lead forms, etc.).
A few things that make a big difference with Reels right now:
- Strong hook in the first 1–2 seconds (pattern interrupt, big promise, or curiosity).
- Native / UGC style, not “polished TV ad”.
- Vertical 9:16, big captions + on-screen text (most people watch muted).
- Keep it short: 10–20s usually beats 45–60s for cold audiences.
- Test several creatives; on Reels the creative matters more than the targeting.
- Feb 18, 2025
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- 446
For Facebook reels, you can boost the post and it helps with increase in reach. Many agencies boost the post within 3-4 hours of posting the content since it helps increase exposure to new users.
- Sep 8, 2025
- 370
- 19
Still effective, but Facebook prioritizes videos that are engaging in the first 3 seconds and have high interaction. Pure video can run well if the content is attractive and the target audience is optimized.
Gregory Joyce
BANNED
- Oct 10, 2024
- 65
- 60
Reels still have some of the cheapest CPMs on Meta right now. If your video has movement, captions, and a clear story you’ll see strong results compared to feed ads Worth testing both placements though.
Wonda Ther
Newbie
- Nov 17, 2025
- 9
- 4
Not really. With entertainment videos, you can follow that model, but with learning videos, I think it will be a little different.