advertising on FB reels

[MercuryAgency]

Yes, it is still very effective and brings higher engagement rates than regular ads, reels also have the ability to reach new people more widely.

 

[Ana Agency Marketing]

I think so. Because this is the format that Facebook prioritizes the most, it will help your videos reach many new people and have a much higher engagement rate than other formats.

 

[Wonda Ther]

Reels ads work really well especially for short engaging videos since Instagram pushes Reels heavily. The key is grabbing attention in the first few seconds and keeping it natural.

oh.have you tried that?i have no idea what it is like

 

[milo123123]

Yes, reels ads still work for pure videos, but performance depends heavily on a strong hook and native-style content.

 

[svp]

If you are owning a Store or Business, there are lot of people using facebook and interactive reels can help much.

 

[Rina Taylor]

awesome so i should set it up on both facebook and instagram?

You should run it on both Facebook and Instagram. Each platform has different user behavior, so running both gives you broader reach and better cost efficiency

 

[DroidFarmer]

it is still best placement (sometimes we use stories in addition) for meta ads

 

[Wonda Ther]

You should run it on both Facebook and Instagram. Each platform has different user behavior, so running both gives you broader reach and better cost efficiency

I tested the campaign. Hope everything goes well so I can scale it up.

 

[Luca Marketing Agency]

Yes, but meta often pushes high views but conversion and engagement will not be focused much so you need to optimize your CTA and pixel

 

[Astral Agency]

Reels is still a very powerful advertising channel for pure video — as long as it’s done correctly with engaging content, the right format, and optimized creatives. It’s not a “magic solution” for every type of video, but its reach, engagement, and cost efficiency can be excellent if you invest in creativity and strategic optimization.

 

[Golden Agency]

Reels ads can still work well with pure video content, but results depend heavily on the first few seconds of engagement. If your video has something to grab attention, Reels are still one of the cheapest ad placements for reach and engagement.

 

[BeatMaster]

It still achieves high user viewership. A well-crafted "pure video" ad can seamlessly blend in, coming across as engaging content rather than a traditional ad.

 

[Jenny 15]

I wonder if reels advertising is still effective for pure videos?

yes, people are gradually getting into the habit of scrolling through dang reel videos when using facebook

 

[Lotex zline]

I wonder if reels advertising is still effective for pure videos?

it can still work, but it really depends on your audience and how well the reel hooks them in the first few seconds.

 

[GrowMore]

I wonder if reels advertising is still effective for pure videos?

Yeah, it still works.
Reels can pull good results, but the video needs a strong hook in the first few seconds.
Simple edits, clean text on screen, and fast cuts usually perform better now.
Pure video can still work — it just has to grab attention quick.

 

[GROWBY]

I wonder if reels advertising is still effective for pure videos?

Yeah, Reels ads can still work really well for “pure video” – but what you expect from them matters a lot.


If you mean:

• Branding / awareness / engagement → Reels is still one of the best placements. CPMs are usually lower, people are in “swipe & watch” mode, and good creatives can get a lot of cheap reach and views.
• Direct sales on cold traffic → Reels alone is usually weaker. It works better as the first touch in a funnel, then you retarget with other placements (Feed, Stories, in-app lead forms, etc.).

A few things that make a big difference with Reels right now:

• Strong hook in the first 1–2 seconds (pattern interrupt, big promise, or curiosity).
• Native / UGC style, not “polished TV ad”.
• Vertical 9:16, big captions + on-screen text (most people watch muted).
• Keep it short: 10–20s usually beats 45–60s for cold audiences.
• Test several creatives; on Reels the creative matters more than the targeting.

 

[ToyBox Marketing]

For Facebook reels, you can boost the post and it helps with increase in reach. Many agencies boost the post within 3-4 hours of posting the content since it helps increase exposure to new users.

 

[AdCard Agency]

I wonder if reels advertising is still effective for pure videos?

Still effective, but Facebook prioritizes videos that are engaging in the first 3 seconds and have high interaction. Pure video can run well if the content is attractive and the target audience is optimized.

 

[Gregory Joyce]

Reels still have some of the cheapest CPMs on Meta right now. If your video has movement, captions, and a clear story you’ll see strong results compared to feed ads Worth testing both placements though.

 

[Wonda Ther]

Still effective, but Facebook prioritizes videos that are engaging in the first 3 seconds and have high interaction. Pure video can run well if the content is attractive and the target audience is optimized.

Not really. With entertainment videos, you can follow that model, but with learning videos, I think it will be a little different.