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Advertising in magazines?

Discussion in 'Offline Marketing' started by ButcherPete, Nov 14, 2012.

  1. ButcherPete

    ButcherPete Regular Member

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    Occupation:
    Factory supervisor; internet marketer in training
    Location:
    Ohio
    Every time I sit on the crapper and read my magazines, I think about taking out an advertisement in there, pointing to my landing page for a CPA offer or something. But ad space in widely read niche magazines seems to be pretty expensive; I'd be looking at $150 for even a small text ad.

    It's not that I don't want to take action, it's just that I want to know if this has a chance of working before I drop $100+ on it... My IM funds are already limited as it is.

    If anyone has tried taking out ads in magazines or newspapers, I'd love to hear how that worked out for you. Thanks!
     
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  2. ardvark

    ardvark Regular Member

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    Occupation:
    Full Time Article Writer and Marketer
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    I took out a decent sized advert (for an adult dating site) in FHM magazine a couple of years ago, which is aimed mainly at horny young guys. Cost me a few hundred pounds and thought i would get a decent return in sales. Didnt get one!! Has a huge readership too.

    Im not saying it doesnt work, it just didnt for me.
     
  3. el_capitan

    el_capitan Junior Member

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    Tried this for a free trial offer in one of the country's (US) biggest finance magazines, it worked quite well. It's more expensive then $150 though, it all depends on the niche.
     
  4. robotluv

    robotluv Junior Member

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    I've seen past clients who use direct mailings absolutely kill it with them. The only bummer about it is they are so expensive to produce and you never know when they're tossed in the garbage.