Thought I'd update it a bit more since I've gotten some PMs.
Traffic the past 6 months
As you can see there's been some spikes in March which is due to a national event that we're ranking #1 for on most terms. Traffic is now averaging around 50-60k a month compared to 40k from when I last posted.
Traffic whole of June compared to last year
This should hopefully explain the increase we've had from last year.
Ahrefs Organic Search tab
As you can see there's been a stable increase every month. The Position heatmap should should show the authority of the website with most terms being top 10.
Current focus
Due to the authority of the website I've gone for more money keywords. Think "pay day loans" hard. And actually succeeding with content alone so far. The website is regularly getting backlinks from major news publications so haven't had the need to build anything myself.
Content-wise I haven't grown the website so much but most of the work is done with improving older articles and making them rank on-top of making sure the CTAs are converting. For those wanting to number crunch it's 100 articles and 113 491 words in total. Which means that the average article is 1130 words. In reality it's likely much higher (I'd say 2500 words) due to some news posts being 200-300 words only dragging down the average.