AdSense code modification - is it allowed in that case? Pretty clever "cloak"

SzachXX · Feb 20, 2016

Look at the AdSense ad after the article > http://www.ehow.com/how_2075714_invest-danish-stock-market.html (this is not my site, nor my competition, just interest in topic). I bet they have great CTR with that type of "cloaking" google ad but is it allowed? That type of modification Adsense code isn't against google TOS? Because if not I want to use something like that on my own site, it's look like part of site and i bet that gives great revenue

code:

Code:

<div id="DMINSTR" type="adimpression" data-type="adTracking" name="&adunit_id=ca-ehow_336x280&ad_unit_type=CNT&ad_unit_network=GAP&revenue_basis=CPC&ad_position=-&revenue_tag=fin_investing" data-module="google-ad-336x280">
<div id="GoogleAdsense336x280" class="mod"></div>
<script>
        dmjs.revenueTags.push('ca-ehow_336x280;fin_investing,text,suggested5');
        googleAds.addAdUnit({
            priority : 2,
            adUnitId : 'GoogleAdsense336x280',
            google_ad_channel : 'fin_investing,text,suggested5',
            google_ad_client : 'ca-ehow_336x280',
            google_page_url : 'http://www.ehow.com/how_2075714_invest-danish-stock-market.html',
            google_max_num_ads : '4',
                                    google_hints : '',
                                    templates: {
                text: '<div class="GoogleTextAd GoogleTextAdNew">\
                        <a class="header" href="{!= google_info.feedback_url !}">Sponsored Links</a>\
                        <ul class="opNew336 evenColorItems">\
                        {! for (var i = 0; i < ads.length; i++) { !}\
                        <li class="item">\
                        <div class="term">\
                            <a rel="nofollow" target="_blank" href="{!= ads[i].url !}" title="go to {!= clean(ads[i].visible_url) !}" class="title">\
                                <span>{!= ads[i].line1 !}</span>\
                            </a>\
                        </div>\
                        <div class="Ad">\
                                <p class="copy">{!= ads[i].line2 !}</p>\
                                <p class="copy">{!= ads[i].line3 !}</p>\
                                <a rel="nofollow" target="_blank" href="{!= ads[i].url !}" title="go to {!= clean(ads[i].visible_url) !}" class="baseurl url">\
                                    {!= ads[i].visible_url !}\
                                </a>\
                        </div>\
                        </li>\
                        {! } !}\
                        </ul>\
                    </div>',
                image: '<div class="GoogleImageAd GoogleImageAdNew"> \
                            <a class="header" href="{!= google_info.feedback_url !}">Sponsored Links</a> \
                            <a href="{!= ads[0].url !}" title="go to {!= clean(ads[0].visible_url) !}" target="_blank" class="Ad" >\
                                <img src="{!= ads[0].image_url !}" width="{!= ads[0].image_width !}" height="{!= ads[0].image_height !}" border="0" alt="" />\
                            </a> \
                        </div>',
                flash: '<div class="GoogleFlashAd GoogleFlashAdNew">\
                            <a class="header" href="{!= google_info.feedback_url !}">Sponsored Links</a> \
                            <div class="Ad">\
                                <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" width="{!= ads[0].image_width !}" height="{!= ads[0].image_height !}"><param name="movie" value="{!= ads[0].image_url !}"><param name="quality" value="high"><param name="AllowScriptAccess" value="never"><embed src="{!= ads[0].image_url !}" width="{!= ads[0].image_width !}" height="{!= ads[0].image_height !}" type="application/x-shockwave-flash" AllowScriptAccess="never" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed></object>\
                            </div>\
                        </div>'
            },
                        google_image_size : '336x280'
        });
    </script>

kancelari · Feb 20, 2016

I dont know about other lines in there
but this

google_page_url

will make your account banned, dont know about conditions on big sites like ehow, maybe they have right to do it.

SzachXX · Feb 20, 2016

I don't think that they have more rights than other players.. I know few owners of biggest sites in my country and they all have problem with Adsense, so you don't have special rights just because you are bigger player. It's not that.

Is anyone know some other method to "cloak" your AdSense like that in example?

asap1 · Feb 20, 2016

The big boys don't play by the same rules as you and me.

They do whatever the hell they like because they bring in big bucks for google.

SzachXX · Feb 20, 2016

you're maybe right but is there any "legal" (-not against TOS) option to hide your AdSense ads like that?

ChanzGrande · Feb 20, 2016

I agree with others and believe this to be absolutely a standard practice for major players who request an exception to the rule. In order to be considered for this sort of thing one needs to have a much more solid relationship with G.

These guys have been bringing in huge revenue for G for years, and you can bet they were in constant contact with account representatives, and that they absolutely DON'T cloak their traffic in any way. They do not need to. I'm sure the account executive was one of the first folks in the room to say to ehow - "hey, why don't we just give you this exception?"

I don't think this is something you should invest much more time in researching as these exceptions are probably not going to be forthcoming for new players moving forward, i.e. if you didn't get the exception previously - you'd need a sick amount of traffic to make it worth G's time, and you're probably not building anything on the scale or scope of eHow. Move on to something that can work for you in my opinion.

peetrike · Feb 20, 2016

eHow is a premium publisher. They can have more ads on site with different layouts plus many more features.

Cheers

Wilson Grant Fisk · Feb 20, 2016

Don't have time to sign into my account to check but probably Doubleclick ads, although you could try editing your ad unit.

https://support.google.com/adsense/answer/160374
https://support.google.com/adsense/answer/6002607?hl=en

Same style here:
http://www.livestrong.com/article/556322-how-much-protein-is-right-for-you/
https://adblockplus.org/forum/viewtopic.php?t=13031

Sristy · Feb 21, 2016

Yes, basically they are doubleclick publishers, there you are permitted to be more flexible with the ads, ad styles and other things that you want to manipulate.

SzachXX · Feb 21, 2016

thank you guys for interest in this topic, it's definitely doubleclick ads, but as far as I understand you need to be a bigger player to join doubleclick.. so the final solution is to just become bigger

AdSense code modification - is it allowed in that case? Pretty clever "cloak"

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