Adsense arbitrage / Adsense Cpc Drop !

Lailaaa

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Hi everyone!
I'm new here and this is my first post ... I'm currently running a website using adsense arbitrage (facebook traffic). When I first launch the compaign in facebook everything goes well in adsense but after 3 or 4 days the cpc drops by almost 75% (usually it starts dropping from friday) . And this is happening each time I start a compaign. I really don't know what is the problem knowing that I don't change anything in the website it just drop suddenly. Is it normal or should I change the ads placement or something.
Thanks in advance.
 

Viniyois

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How well do you target? Adsense might be showing ads based on your content, generating high cpc, but once it determins the engagement of your visitors, it lowers cpc because they arent worth that much.

How's cpc for personalized ads?
 

Lailaaa

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How well do you target? Adsense might be showing ads based on your content, generating high cpc, but once it determins the engagement of your visitors, it lowers cpc because they arent worth that much.

How's cpc for personalized ads?
Could it be a targetting problem even if i'm having a lot of engagement in facebook with a low cpc ( 0.03$ for the us in facebook ads ) ? I mean if the targetted audiences weren't interested they wouldn't click the ads in facebook to see my content.
I'm sorry for the last question, I don't know how to see the cpc for personalized ads, i'm a kind of new to this ...
Thank you for responding :)
 

Viniyois

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Could it be a targetting problem even if i'm having a lot of engagement in facebook with a low cpc ( 0.03$ for the us in facebook ads ) ?
how is the layout of your site? maybe you are generating accidental clicks and user quickly exits advertiser site without checking it.

Go to ad report > Targeting types to check cpc
 

Lailaaa

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how is the layout of your site? maybe you are generating accidental clicks and user quickly exits advertiser site without checking it.

Go to ad report > Targeting types to check cpc
Thank you
The personalized ads cpc is 0.07$
For the layout i'm placing 3 ad blocs per page; one at the top right after the title and the featured image + 2 blocs at the bottom of the page near "next" and "share" buttons. And I have a page ctr of about 11% in adsense.
 
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