Adsense approved, sudden valuable inventory: no content

zvanit

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Good evening,

my case is relatively complex. I have a dating site since 2014, approved by Adsense since then.
I specify that it is a serious and free dating site (no porn or other content that Google would not appreciate ...)

In short, since all this time Adsense was working very well, until last February when all the stats collapsed, then a valuable inventory no content ad restricted message on a page that serves as a user parameter (so yes, no real content on this page).

The fixes were applied, with no changes, then we contacted support, who so far "work" on our case, with no further infos except that they're looking into the "coverage issue".

In fact since that time some ads are still showing, but the cpc has gone to something like 0.05, bad coverage of the display network etc.

Right now it's coming up very slowly, very very slowly. But the question I'm asking myself is what the problem is in the end, even after several potential fixes and reviews, the policy violation is still there, even after excluding the page in question and even others that might be.

I would like to point out that the traffic on the site is excellent and still is, nothing has changed on that side, the same for our ranking on the SERP, in short nothing has changed on the SEO side.

Thank you for your help.
 
Good evening,

my case is relatively complex. I have a dating site since 2014, approved by Adsense since then.
I specify that it is a serious and free dating site (no porn or other content that Google would not appreciate ...)

In short, since all this time Adsense was working very well, until last February when all the stats collapsed, then a valuable inventory no content ad restricted message on a page that serves as a user parameter (so yes, no real content on this page).

The fixes were applied, with no changes, then we contacted support, who so far "work" on our case, with no further infos except that they're looking into the "coverage issue".

In fact since that time some ads are still showing, but the cpc has gone to something like 0.05, bad coverage of the display network etc.

Right now it's coming up very slowly, very very slowly. But the question I'm asking myself is what the problem is in the end, even after several potential fixes and reviews, the policy violation is still there, even after excluding the page in question and even others that might be.

I would like to point out that the traffic on the site is excellent and still is, nothing has changed on that side, the same for our ranking on the SERP, in short nothing has changed on the SEO side.

Thank you for your help.

It took 2-3 weeks for my violotion to disappear and then everything went back to normal.
How long has it been exacly since the violation?
 
Last edited:
February 10th, we requested a review some days after, it failed. We requested a review again today after we fixed some more stuff :/.
 
February 10th, we requested a review some days after, it failed. We requested a review again today after we fixed some more stuff :/.

I've had this happen to me twice. I excluded the ads from the pages and just waited without requesting a review. The first time it took 2-3 weeks maybe up to a month and the second time they left my ads on but asked me to remove them from one of the pages.

Not much you can do here but fix the problem and be patient. I know how frustrating adsense can be. At this moment, I have blank ads on my site without anything in the policy center and not even an email from adsense.
 
Do you think we can use use another ad network (approved google partner) in the meantime with like 10% ad balance ?
 
Mix AdSense with the other networks making it participate in the auction and bid on impressions instead of giving it all impressions by default - you will see how it will start picking up and performing better. There is no need to put all the eggs in one basket and loose monetization due to AdSense issues.
 
Mix AdSense with the other networks making it participate in the auction and bid on impressions instead of giving it all impressions by default - you will see how it will start picking up and performing better. There is no need to put all the eggs in one basket and loose monetization due to AdSense issues.

Yeah i totally agree, do you have an idea of how much i can balance the ads load ? I mean does Adsense care about how much you balance it ? For example 50% "X" ad network, 50% Adsense.
 
Yeah i totally agree, do you have an idea of how much i can balance the ads load ? I mean does Adsense care about how much you balance it ? For example 50% "X" ad network, 50% Adsense.

They don’t, there are no specific traffic requirements.
 
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