So we all know about (and probably use) adblock. Now 5% of all people using the internet use adblock. 40% of Millenials (teenagers) use adblock, which means as time goes on - that percentage is going to go from an "annoying" 5% lost revenue, to 10%, 20%, 30%, 40%, 50%... Now i am not saying that the sky is falling, but you cannot deny that it might in 10+ years time... So if it does reach numbers like 50% (and there is a very good chance it will in a decade at this rate). How do you think it will affect the internet? Do you think Google the big ad companies will sit back and take it? Will they fight? How? What do you think it means for IM? Is there anything we can do about it as webmasters?