Adblock: Your Predicitions

MrBeastsOnToast · Dec 9, 2014

So we all know about (and probably use) adblock.

Now 5% of all people using the internet use adblock. 40% of Millenials (teenagers) use adblock, which means as time goes on - that percentage is going to go from an "annoying" 5% lost revenue, to 10%, 20%, 30%, 40%, 50%...

Now i am not saying that the sky is falling, but you cannot deny that it might in 10+ years time...

So if it does reach numbers like 50% (and there is a very good chance it will in a decade at this rate).

How do you think it will affect the internet?
Do you think Google the big ad companies will sit back and take it? Will they fight? How?
What do you think it means for IM?
Is there anything we can do about it as webmasters?

Nut-Nights · Dec 9, 2014

I will block people having ad block in their browsers.

MrBeastsOnToast · Dec 9, 2014

Nut-Nights said:
I will block people having ad block in their browsers.

Ive seen that said by many people, but the response from adblock users is generally - "Fuck you, will we go to another site that has the same information."

lalit_burma · Dec 9, 2014

At the moment this one is looking quite serious but I am sure business giant like
Google, Amazon and many other big fishes are not going to seat quietly.

lalit_burma · Dec 9, 2014

Nut-Nights said:
I will block people having ad block in their browsers.

They will care about your block, If and only if your website content is so much valuable
and above all, is not available at any other website.

MrBeastsOnToast · Dec 9, 2014

lalit_burma said:
They will care about your block, If and only if your website content is so much valuable
and above all, is not available at any other website.

That's the impression i get. The only way it could work is if nearly all webmasters did it. And let's face it - it's not going to happen unless something drastic happens.

howard_hughes · Dec 9, 2014

IMHO 5% seems like an inflated number. Also, I dont think it is a real threat, yet.

ChrisX · Dec 9, 2014

I think part of the solution is serving more relevant ads that people are interested in. Because blocking technology will improve as well, making it harder to detect.

JournoNick · Dec 9, 2014

I love AdBlock...... when I torrent shit at work.

MrBeastsOnToast · Dec 9, 2014

howard_hughes said:
IMHO 5% seems like an inflated number. Also, I dont think it is a real threat, yet.

5% is the most conservative statistic i could find.

http://www.ibtimes.com/ad-block-dow...ernationally-69-same-time-2013-report-1689350

http://www.forbes.com/sites/kashmirhill/2013/08/21/use-of-ad-blocking-is-on-the-rise/

iamsolo · Dec 9, 2014

Adblocker dev is a moron and blackmailer. He is making money by not letting others make money. http://www.theregister.co.uk/2014/1...block_for_paytoview_advertising_deals_report/

pjims · Dec 9, 2014

The solution could be just that Google & Co pay a hefty sum of money to the owners of Adblock to "de-filter" their Adsense (or whatever) ads. That is if things get that serious. On second thought, there are existing alternatives to display advertising, for instance you could produce top-notch articles with affiliate offers. Manipulating with banner sizes might also work... No need to worry too much IMHO, a vacuum does not occur in nature.

davain · Dec 9, 2014

I'm sure people with adblockers constantly on convert less in most verticals anyways so blocking them shouldn't hurt too much.

prab1996 · Dec 9, 2014

If you are in niche site business then simple contact advertisers directly and add their text ads to your site.
Most people running Adblock are unlikely to click on the ads and you should try to milk them more by using contextual aff links.
I not think adblock is already most popular extension on chrome.

But, as others say that google will pay the owner i not see any chance of it. Google owns chrome and can easily change adblock's source code within few seconds.

Off topic:Op, do you know how to make extensions for chrome ? (i got a great idea while researching about adblock)
-=-

iamsolo · Dec 9, 2014

pjims said:
The solution could be just that Google & Co pay a hefty sum of money to the owners of Adblock to "de-filter" their Adsense (or whatever) ads. That is if things get that serious. On second thought, there are existing alternatives to display advertising, for instance you could produce top-notch articles with affiliate offers. Manipulating with banner sizes might also work... No need to worry too much IMHO, a vacuum does not occur in nature.

then millions of clone extensions will popup to blackmail advertising networks.

King_James · Dec 9, 2014

Mah. If Google or some other big company gets angry at AdBlock, all they have to do is buy it.
But even then, that's not the real problem at the end.. someone else can create a new AdBlock and then here we go again..

I guess the Ads system will need a change in the near future.

HoNeYBiRD · Dec 9, 2014

davain said:
I'm sure people with adblockers constantly on convert less in most verticals anyways so blocking them shouldn't hurt too much.

this

those who are wise enough to use adblock won't click on your ads, so what you're referring to as 'lost revenue', it's not really lost, because it never was and never will be regardless adblock

Capo Dei Capi · Dec 9, 2014

Are ads even with it? Or is it just a lazy way to generate income without coming up with content to sell.

iamsolo · Dec 9, 2014

King_James said:
Mah. If Google or some other big company gets angry at AdBlock, all they have to do is buy it. But even then, that's not the real problem at the end.. someone else can create a new AdBlock and then here we go again.. I guess the Ads system will need a change in the near future.

if they got angry, they'll simply block adblock and its clones in chrome, ff, ie and opera. Thats it, there's no point of buying

Capo Dei Capi · Dec 9, 2014

How could google block adblock in ff,ie and opera when they aren't run by google?

Adblock: Your Predicitions

Supreme Member

Elite Member

Supreme Member

Senior Member

Senior Member

Supreme Member

Elite Member

Regular Member

Power Member

Supreme Member

Power Member

Newbie

Regular Member

Elite Member

Power Member

Regular Member

Elite Member

BANNED

Power Member

BANNED

Main Menu

Marketplace

Making Money

BlackHat World