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Adblock: Your Predicitions

Discussion in 'BlackHat Lounge' started by MrBeastsOnToast, Dec 9, 2014.

  1. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    So we all know about (and probably use) adblock.

    Now 5% of all people using the internet use adblock. 40% of Millenials (teenagers) use adblock, which means as time goes on - that percentage is going to go from an "annoying" 5% lost revenue, to 10%, 20%, 30%, 40%, 50%...

    Now i am not saying that the sky is falling, but you cannot deny that it might in 10+ years time...

    So if it does reach numbers like 50% (and there is a very good chance it will in a decade at this rate).

    How do you think it will affect the internet?
    Do you think Google the big ad companies will sit back and take it? Will they fight? How?
    What do you think it means for IM?
    Is there anything we can do about it as webmasters?
     
  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    I will block people having ad block in their browsers.
     
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  3. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    Ive seen that said by many people, but the response from adblock users is generally - "Fuck you, will we go to another site that has the same information."
     
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  4. lalit_burma

    lalit_burma Senior Member

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    At the moment this one is looking quite serious but I am sure business giant like
    Google, Amazon and many other big fishes are not going to seat quietly.
     
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  5. lalit_burma

    lalit_burma Senior Member

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    They will care about your block, If and only if your website content is so much valuable
    and above all, is not available at any other website.
     
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  6. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    That's the impression i get. The only way it could work is if nearly all webmasters did it. And let's face it - it's not going to happen unless something drastic happens.
     
  7. howard_hughes

    howard_hughes Elite Member

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    IMHO 5% seems like an inflated number. Also, I dont think it is a real threat, yet.
     
  8. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    I think part of the solution is serving more relevant ads that people are interested in. Because blocking technology will improve as well, making it harder to detect.
     
  9. JournoNick

    JournoNick Jr. VIP Jr. VIP Premium Member

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    I love AdBlock...... when I torrent shit at work. ;)
     
  10. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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  11. iamsolo

    iamsolo Power Member

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  12. pjims

    pjims Newbie

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    The solution could be just that Google & Co pay a hefty sum of money to the owners of Adblock to "de-filter" their Adsense (or whatever) ads. That is if things get that serious. On second thought, there are existing alternatives to display advertising, for instance you could produce top-notch articles with affiliate offers. Manipulating with banner sizes might also work... No need to worry too much IMHO, a vacuum does not occur in nature.
     
  13. davain

    davain Regular Member

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    I'm sure people with adblockers constantly on convert less in most verticals anyways so blocking them shouldn't hurt too much.
     
  14. prab1996

    prab1996 Elite Member

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    If you are in niche site business then simple contact advertisers directly and add their text ads to your site.
    Most people running Adblock are unlikely to click on the ads and you should try to milk them more by using contextual aff links.
    I not think adblock is already most popular extension on chrome.

    But, as others say that google will pay the owner i not see any chance of it. Google owns chrome and can easily change adblock's source code within few seconds.

    Off topic:Op, do you know how to make extensions for chrome ? (i got a great idea while researching about adblock)
    -=-
     
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    Last edited: Dec 9, 2014
  15. iamsolo

    iamsolo Power Member

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    then millions of clone extensions will popup to blackmail advertising networks.
     
  16. King_James

    King_James Regular Member

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    Mah. If Google or some other big company gets angry at AdBlock, all they have to do is buy it.
    But even then, that's not the real problem at the end.. someone else can create a new AdBlock and then here we go again..

    I guess the Ads system will need a change in the near future.
     
  17. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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    this

    those who are wise enough to use adblock won't click on your ads, so what you're referring to as 'lost revenue', it's not really lost, because it never was and never will be regardless adblock
     
  18. Capo Dei Capi

    Capo Dei Capi Power Member

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    Are ads even with it? Or is it just a lazy way to generate income without coming up with content to sell.
     
  19. iamsolo

    iamsolo Power Member

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    if they got angry, they'll simply block adblock and its clones in chrome, ff, ie and opera. Thats it, there's no point of buying
     
  20. Capo Dei Capi

    Capo Dei Capi Power Member

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    How could google block adblock in ff,ie and opera when they aren't run by google?