Ad placement options

Luke Spencer

Luke Spencer

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Should I select all these placements? Has anyone tested them? I've observed that all my successful orders come from Facebook and Instagram feeds; other placements haven't yielded any results. I'm considering turning off the other placements to avoid wasting my budget.
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This usually relates to how you set your conversion goals; my conversion goal is sales. I have tested everything, and honestly, most of the cheap placements never convert for me either. Audience Network, Messenger placements, Stories, and even Reels sometimes just burn the budget with low-quality clicks.
I usually leave Facebook and Instagram feeds on, then turn off the rest once the data shows zero conversions. The algorithm can optimize, but if your niche only converts on feeds, there's no point paying for the noise.
 
If your conversions are only coming from FB/IG feeds, then yeah — cut the placements that aren’t producing. I usually start broad just to gather data, but once you see a clear pattern like that, it makes sense to shut off the dead placements and push budget into what’s actually working.
 
Luke Spencer said:
I've observed that all my successful orders come from Facebook and Instagram feeds
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You should select only those that yield results. That's part of the ad optimization process.
 
If your results are primarily focused on Facebook and Instagram Feeds, you don't necessarily need to enable all placements. You should keep the placements generating orders, turn off those not converting, and monitor costs over a few days. This helps prevent your budget from being spread too thin and keeps your signals stable.
 
There's no reason to burn money on placements that don't generate conversions; you can disable other platforms besides Facebook and Instagram
 
Since Facebook and Instagram feeds are the source of all of your conversions, cutting the remainder is perfectly acceptable. Only when the algorithm has sufficient data do auto-placements function; otherwise, they simply waste money.

You can quickly determine which split campaign offers the best cost per result by testing one with only feeds and one with all placements.
 
You should turn off the remaining placements, as the majority of your orders primarily come from Facebook and Instagram. This prevents the budget from being dispersed, and Meta will optimize spending towards the main data sources.
My feeling in my niche is that low-bid placements like Reels, Messenger, and Audience Network often do not bring high conversions.
 
If you already have data from a fixed source, turn off unnecessary placements, this will optimize ad leads and conversions
 
FBnewbe said:
For the first launches, I use Advantage+, as Andromeda needs to receive a large amount of data from different platforms. Then, using Zeustrack, I analyze the conversions and, if the ad is successful, I scale up to a narrower target, turning off anything unnecessary. The tracker has a free plan, and it's very convenient for analyzing your traffic.
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What is the main purpose of Advantage+? I have hardly used this section. Can the information it collects expand traffic and reach more people?
 
Luca Marketing Agency said:
If you already have data from a fixed source, turn off unnecessary placements, this will optimize ad leads and conversions
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That's true. I think other sections can definitely increase traffic and attract more people, bringing traffic to my website, so I've been testing them, but the results aren't very noticeable.
 
Seems ads have always been for big buc spend else it's like a Russian roulette
 
Luke Spencer said:
What is the main purpose of Advantage+? I have hardly used this section. Can the information it collects expand traffic and reach more people?
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It's mostly to broad the search and get more information. So yes, it's reaching more people, but results may vary. Every ad platform nowadays has something similar, but without tests it's hard to say whenever it's worth it, every campaign/ad group/ad is different. As for the topic - people are right, you can disable sources that doesn't convert. You go from broadest audience to smallest, keep just whatever brings more conversions (not only sources, but creatives, audiences etc.)
 
AdCard Agency said:
You should turn off the remaining placements, as the majority of your orders primarily come from Facebook and Instagram. This prevents the budget from being dispersed, and Meta will optimize spending towards the main data sources.
My feeling in my niche is that low-bid placements like Reels, Messenger, and Audience Network often do not bring high conversions.
Click to expand...
Hearing your experience has strengthened my resolve to shut down the other sections. I've also tested a lot, and I've always felt that the other sections seem to be wasting advertising budget. However, I haven't shut them down in order to bring more traffic to the website.
 
Luke Spencer said:
Should I select all these placements? Has anyone tested them? I've observed that all my successful orders come from Facebook and Instagram feeds; other placements haven't yielded any results. I'm considering turning off the other placements to avoid wasting my budget.View attachment 492877
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You should choose Facebook and Instagram to easily control advertising costs and manage orders. I'm also applying this method and am very satisfied.
 
Choose ad placements where your audience is most active, then test and compare results to focus only on the ones bringing the best engagement.
 
Since Facebook and Instagram are your primary sources of results, focusing your budget there is normal. However, you should try everything because Meta's system often finds cheaper impressions in unexpected places. Then, check the results in detail and turn off any ads that consistently underperform.
 
In my opinion, you shouldn't immediately turn off ad placements. Let the campaign run with the best ad placement first so the system can check where the highest-quality traffic is coming from at the lowest cost. Usually, after testing, a clear pattern will emerge, then turn off anything that is costing you too much money.
 
Facebook itself will optimize advertising and show it where the results are better, if there are no results, for example in stories, then it simply will not show ads there.
 
If most results come from Facebook and Instagram Feeds, don’t enable all placements. Keep the ones converting, turn off the rest, and monitor costs for a few days to avoid wasting budget and keep signals stable.
 
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