ABO or CBO?

G

Gasten

Registered Member

Dec 17, 2021

61

13

• Dec 28, 2021

• #1

which is better for testing ads?

 

SirLouen

Elite Member

Executive VIP

Jr. VIP

Jan 17, 2015

5,263

4,956

• Dec 28, 2021

• #2

Depends on your budget and the correlation of your ads. The higher the budget, the more specific you can go. The lower the correlation, the more specific you should go. But prime the budget.

 

G

Gasten

Registered Member

Dec 17, 2021

61

13

• Dec 28, 2021
• Thread Starter Thread Starter

• #3

SirLouen said:

Depends on your budget and the correlation of your ads. The higher the budget, the more specific you can go. The lower the correlation, the more specific you should go. But prime the budget.

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If I have low budget I should use CBO correct?

 

SirLouen

Elite Member

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Jan 17, 2015

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• Dec 29, 2021

• #4

Gasten said:

If I have low budget I should use CBO correct?

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Yes, go with CBO then, because if you keep creating Ad sets within the same Campaign, all the learning from the previous results will be applied in the next results.

 

Carlos Campo

Registered Member

Dec 13, 2018

68

24

• Jan 14, 2022

• #5

CBO always, ABO will disappear along with interest targeting

 

TheMav3n

Registered Member

Aug 13, 2015

77

23

• Jan 26, 2022

• #6

CBO, but make sure to use minimum spend on each Ad set to distribute your spend evenly when testing. Usually the AI will favour one adset over another when you don't have a lot of data based on audience size or bids.