A very smart strategy from my competitor.

redbull119

redbull119

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Hello everyone, I have a question about running Google Ads — I’d really appreciate your advice.
I’m a motorcycle sales representative in California, and I have a website about motorcycles. I want to run a Google Ads campaign.

I’ve noticed that my competitors run their ads very cleverly. For example, when I search for the keyword “Honda motorcycle prices,” their ads don’t show up. But if I search “Honda motorcycle prices in California,” their ads appear. Similarly, if I search “CB150 price,” nothing shows — but when I type “CB150 price in California,” their ads appear.

However, when I add location-based keywords like that to my own campaign, the search volume is very low, and the ads don’t get triggered.

So, how are they doing it? How do they make their ads appear only when the search query includes the location?
 
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They are doing exact match keywords. What do you mean ads don't get triggered?
Are you creating campaign with few keywords?
Go to semrush and find lots of location based keywords and create the campaign. You can even find all the campaign keywords of your competitors and add that to your campaign.
 
3. **Negative Terms:** They might also be using negative lists to prevent ads from showing on generic searches without the location.
 
while it's a good strategy to keep the location in the keyword, you may not want to miss out on relevant searches from the geo locations you are targeting. Someone searching from california may not always include the location and if it doesn't show up, that's a lost opportunity. So, think of planning your strategy to include relevant keywords from the geo location you are targeting and use negative keywords to make targeting tighter.
 
Use the same keywords you already have, and the most important step on your end is to choose the location where you want your ads to run. In this case, they’re targeting the state of California. You can set precise geo-targeting in Google Ads to refine it further.
 
Xceed said:
Use the same keywords you already have, and the most important step on your end is to choose the location where you want your ads to run. In this case, they’re targeting the state of California. You can set precise geo-targeting in Google Ads to refine it further.
Click to expand...

that''s the correct awnser, you sure clever man
did u run an agency or sth
 
White Night said:
that''s the correct awnser, you sure clever man
did u run an agency or sth
Click to expand...
There’s way too much misinformation in that thread it’s hard to watch. They don’t even seem to understand what they’re talking about. The issue is actually simple: even if you use exact location-based keywords or include those locations in your campaign, the search volume will be too low for any ads to run. Instead, you can just target the city or state directly in Google Ads and use your regular keywords so your ads will show properly.
 
redbull119 said:
Hello everyone, I have a question about running Google Ads — I’d really appreciate your advice.
I’m a motorcycle sales representative in California, and I have a website about motorcycles. I want to run a Google Ads campaign.

I’ve noticed that my competitors run their ads very cleverly. For example, when I search for the keyword “Honda motorcycle prices,” their ads don’t show up. But if I search “Honda motorcycle prices in California,” their ads appear. Similarly, if I search “CB150 price,” nothing shows — but when I type “CB150 price in California,” their ads appear.

However, when I add location-based keywords like that to my own campaign, the search volume is very low, and the ads don’t get triggered.

So, how are they doing it? How do they make their ads appear only when the search query includes the location?
Click to expand...
That's a great point, and it sounds like you're already planning ahead. Instead of just putting the location keyword in their ads, your competitors are probably using location targeting. You can set your Google Ads campaign to only show to people who are looking for something in or from a certain area, like California, even if the keyword itself doesn't say so. My advice is to set up geo-targeted campaigns and use broad match modifiers or phrase match keywords with strong ad copy that talks about the location. This way, you'll still be able to reach the right people without losing volume.
 
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