Hey BHW i have been thinking about this for a while now and i'm really looking for advice here , i will REALLy appreciate some help , thanks in advance !!! What is the easier site to rank and make profit of from these 2 sites : 1/ a broad ( authority type review website ) , on somehow big passion/hobby niche , the competion is medium. ( i can easily write good content for the website , and get some traffic from social media as here are a lot of groups in the niche ) the good thing about this option is the niche is huge , but not a lot of people have a product review website for the niche i'm targetting 2/ a small niche website for specific keywords , i can go for, EDM domain , but there are no groups for these niche , so its mainly SEO , the competition is low which option is better !!! i'm really confused !!