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A step by step guide to building your own PBN (2016)

Discussion in 'Making Money' started by CRT, Oct 15, 2016.

  1. CRT

    CRT BANNED BANNED

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    Hello guys,

    CRT here. I've promised a step-by-step PBN guide and here it is. I've been making PBN's for a while now, and I own a 25 site network (for personal use). My standards are extremely high, so you may want to leave out some of the things I do if you don't have the time/money.

    Step 1: Finding a domain
    This is one of the most important aspects of your PBN. The whole point of a PBN is to pass link juice. Stronger domains have more link juice to pass, simple as that. There are many ways to find high metric domains, including:

    -Scrapebox (Has a learning curve)
    -DomCop Guru Plan
    -DomDetailer (Has a learning curve)

    If you don't want to deal with the hassle, you can simply buy domains from others. This can be through the BHW marketplace, or a domain auctioning site. However if you plan on creating a large network it will save you money in the long run to scrape domains yourself.

    There are a couple things to look for in domains. I personally disregard PA, DA, and CF as those are all very easily manipulated (just spamming with blog comments could drastically increase those metrics). I look at TF, but the most important thing is the number and quality of referring domains. For example, if domain A has 300 backlinks from TF 5 sites, and domain B has 5 backlinks with one from techcrunch, I would go with domain B 99/100 times. And as a rule of thumb, if a domain has more than 5 backlinks from random chinese sites, move on.

    If a particular domain reaches your desired metrics, the next step is to check its history for spam. You can do this easily by going http://archive.org. It's very easy to tell what the site was previously used for. If it's an obvious PBN or spammy site, just move on as it is most likely deindexed. Great domains to use are previous businesses, blogs, events, etc.


    Step 2: Registering your domain
    After you found a domain up to your standards, the next step is to register it. I register nearly all my domains onhttp://namecheap.com or http://namesilo.com. Avoid http://godaddy.com like the plague (they've removed a ton of my domains for no reason). It's fine to have multiple domains on each account, just make sure some have WHOIS and some have fake info. Orginization is key once your network starts growing, so it's a very good idea to have a spreadsheet with the login info, domains, hosting info, etc.


    Step 3: Diversified Hosting
    As with any website, you need reliable hosting. You MUST diversify your hosts, as failure to do so is a huge footprint (10 sites from the same IP with a backlink to your site will get you flagged). Shared hosting is fine as you aren't expecting a lot of visitors, but don't go for completely unknown names. Here are a couple big ones I personally use:

    -http://hostgator.com
    -http://poweruphosting.com
    -https://www.namecheap.com/hosting/shared.aspx
    -http://bluehost.com
    -http://digitalocean.com+ http://serverpilot.io

    I generally avoid PBN hosting and lesser known hosts are my belief is it raises flags. However if you are on a tight budget and only need a couple sites then you may want to look into that.


    Step 4: Setting up your site
    Generally my ratio is for CMS is 70% wordpress, 20% html, and 10% other. I doubt this really matters but I'm paranoid when it comes to network quality. I'm not going to go into how to install each cms on the hosting, as you really should know that before deciding to set up a PBN.

    Make sure you use different themes, plugins, etc for each and every site. The goal is to make your PBN look as realistic as possible, and using the same theme/plugins for each site is a huge red flag. I always add an unique logo and favicon for each of my sites as well. It might cost a bit now but will save me a lot of frustration in the long run.

    One thing I'm a big fan of is restoring domains. There are many tools to do this, and it makes everything seem that much more legit. In addition it keeps the previous link structure, passing on maximum link juice.

    Once the basic framework / design of your site is done, you are ready to add in content.


    Step 5: Content
    They say content is king, and this is true to some regard. Content is probably the most costly part of a PBN, as high quality articles do cost some money. I NEVER use spun content, ever. The google algorithm might not be able to discern spun content from handmade content, but you can be damn sure a manual reviewer can. The same thing applies to the quality of the content. Google might not be able to tell native content from random foreign crap, but a manual reviewer definitely can and you might be punished for it.

    Again, content is totally up to you. If you have the budget I highly recommend the best content you can get. However if you don't the 0.5/100 would be fine. However I generally recommend at least 5 articles before placing links.


    Step 6: Additional Features
    This is what seperates the good PBN's from the great PBNs. Real sites often have social media profiles, videos, etc. All of my sites always have at least a twitter and facebook, and I post on each profile at least 2 times a month. Again, my standards are very high and I have the budget for it; If you don't this step isn't really that necessary. For some sites I even install a SLL (they are free and help diversify my sites).


    Step 7: Hiding your PBN
    If you value the privacy and security of your PBN, this is very important. You don't want your competitors to be able to discover your network, so you want to block it from all crawlers besides search engines like google, bing, yahoo, etc. You can do this easily by adding this code to your .htaccess file:

    Code:
     # BEGIN WordPress
    <IfModule mod_rewrite.c>
    RewriteEngine On
    RewriteBase /
    
    RewriteCond %{HTTP_USER_AGENT} .*Twice.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Yand.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Yahoo.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Voil.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*libw.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Java.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Sogou.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*psbot.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Exabot.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*boitho.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*ajSitemap.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*Rankivabot.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*DBLBot.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*MJ1.* [OR]
    RewriteCond %{HTTP_USER_AGENT} .*ask.*
    RewriteCond %{HTTP_USER_AGENT} .*AhrefsBot.*
    RewriteRule ^(.*)$ http://anysite.com/ [L,R=301]
    
    Order Allow,Deny
    Allow from all
    Deny from 110.0.0.0/8
    Deny from 111.0.0.0/8
    Deny from 112.0.0.0/5
    Deny from 120.0.0.0/6
    Deny from 124.0.0.0/8
    Deny from 125.0.0.0/8
    Deny from 147.0.0.0/8
    Deny from 169.208.0.0
    Deny from 175.0.0.0/8
    Deny from 180.0.0.0/8
    Deny from 182.0.0.0/8
    Deny from 183.0.0.0/8
    Deny from 202.0.0.0/8
    Deny from 203.0.0.0/8
    Deny from 210.0.0.0/8
    Deny from 211.0.0.0/8
    Deny from 218.0.0.0/8
    Deny from 219.0.0.0/8
    Deny from 220.0.0.0/8
    Deny from 221.0.0.0/8
    Deny from 222.0.0.0/8
    
    RewriteRule ^index\.php$ - [L]
    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteCond %{REQUEST_FILENAME} !-d
    RewriteRule . /index.php [L]
    </IfModule>
    
    # END WordPress
    

    That's basically it! Just repeat this process as many times as you need and you will have your own private blog network.

    One tip i'd like to give is to always finish a site before working on the next. It's very easy to get distracted when working on 3 sites at once instead of finishing one and moving on to the next.

    Hope this guide helped,
    CRT
     
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  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Very nice guide.

    One thing I have not done is used fake Whois. How does that work? Do those registrars that you mentioned ever ask for verification or anything?

    Also how do you manage backups of your sites? At the moment I'm backing mine up manually every month or so.

    Also, something I have been doing is mixing up the site type as well - like building some ecom stores, some blogs, some sites with pages rather than posts etc, to keep things random.
     
  3. CRT

    CRT BANNED BANNED

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    For fake info I always use a legitimate address. If you use an address that doesn't exist they will close your account.

    I backup my sites once every 2 weeks, all the hosts I use have an auto-backup option which sends the files to my email.
     
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  4. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Some may agree and disagree on the portion of hiding your PBN. Some think its best to leave it hidden where some not because of the quality of the PBN. It all depends on what you think, anyway overall good guide! :)
     
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  5. javabro

    javabro Power Member

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    Good stuff.

    PS : this thread should go under Black Hat SEO Catagory (Not Making Money)
     
  6. davids355

    davids355 Jr. VIP Jr. VIP

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    Do you put privacy policy on all your sites ?
     
  7. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Privacy Policy, About Us, Contact Us, and Logo are all necessities now to PBNs
     
  8. davids355

    davids355 Jr. VIP Jr. VIP

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    Do you (and to op) use a privacy policy plugin or do you create a unique privacy policy for each site?
     
  9. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    I just use the free online ones.
     
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  10. CRT

    CRT BANNED BANNED

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    I never use the plugin. I just use the online TOS/Privacy Policy creators
     
  11. nahid133

    nahid133 Senior Member

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    Can someone give me more info about STEP 7 ?

    In my .htaccess file i just need to delete everything that exists & paste the above code in it & save it ? That's how it works ? If not can someone show me the right way ?
     
  12. dee_emm_tee

    dee_emm_tee Junior Member

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    I am pretty new to SEO, so I realize that this may be a stupid question.
    I'm wondering, is it possible that in the future Google will be able to tell which crawlers your site has blocked? If so, blocking all crawlers except for SE ones screams "PBN" like nothing else.
     
  13. nichexposure

    nichexposure Jr. VIP Jr. VIP

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    Cool stuff. As i do the same you mentioned about ref. domain. I prefer to choose a domain based on power link. For me i checked the ref. domain's TF mostly. I don't block the crawlers now. And as an experiment i am going to add some portion of domains to the webmaster and analytic. All PBN of mine looks like money site even i dont use full post theme for any one now. Thanks @CRT for your amazing work. Double thumbs up for you :)
     
  14. Prowhistle

    Prowhistle Junior Member

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    Really straight forward guide! The little details add extra time/cost but are definitely worth it in the end
     
  15. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Wanted to add in a few extra things

    Check anchor text of domains
    If it has Chinese, move on.
    Also I tend to skip any foreign language domains.

    Content :
    If your on a budget you can use articles from expired domains. But it's possible for the owner of the content to go after you and take down your site but it's unlikely. Make sure to check copy scape

    Hosting and domain name purchasing :
    Its a good idea to register your domains over different domain providers. If you have 30 pbns you certainly don't want all registered on 1-3 different. Maybe like 10 is good.
    Also to save on money. Same thing goes with hosting. You can also use cloud flare on some of them.
     
  16. nichexposure

    nichexposure Jr. VIP Jr. VIP

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    Agreed...sometimes i thought who invent the PBN???? I guess Chinese :mad:
     
  17. Quorumlab

    Quorumlab Junior Member

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    awesome info.. thanks for this... the best how to guide
     
  18. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    That moment when find a gem domain,
    TF cf 25, RD 100, clean anchor, links from high authority sites.
    You check archive and it's Chinese.
    Pisses me off so much
     
  19. CRT

    CRT BANNED BANNED

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    No need to delete anything, just paste it at the top.
     
  20. OneCheezyPizza

    OneCheezyPizza Newbie

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    OMG dude thank you so much!!!