So I have recently subscribed to a PBN. I came across something that I'd never thought of before. Anchors I read about it but I still have one question My articles are 2000 words long. Some articles that I have are quite broad and were written most for ranking for long tails. So for such articles what anchors do I use? The really broad ones, for instance, mobile phones, with 10k-20k searches which are somewhat difficult to rank for or something which is more likely to rank with less searches like for above example, mobile phones under 200 dollars or best cheap mobile phones which has 300-500 searches. What anchor do I use in this case? Is it true that if I use 'mobile phone' it'd still and it gets ranked even on 2nd or 3rd page, all my longtails like the ones mentioned above will be ranked on first page at least? So if I use something more rankable and safe like 'Best cheap mobile phones' it won't help other longtails at all? I know this question is quite stupid but I know nothing about anchors PS. This is for Exact match anchors PPS. Something I just wondered, Does anchor text really matter?