A keyword with old articles in search results
- Thread starter vivobook
- Start date
- Feb 28, 2019
- 7,458
- 7,923
Time doesn't change some things like dictionary words. Just a few additions (like urban dictionary, internet slangs, etc) happen with other results remaining same. Google collects a lot of data like how many people are visiting more pages and what they are clicking. If the algo finds that the users click new posts, then new articles start ranking better.
SEO to RANK
Regular Member
- Aug 30, 2020
- 459
- 167
If your article is better and more user interactive than that article, then you gotta a chance to outrank that old article.
HustleTong
Elite Member
- May 30, 2019
- 13,466
- 10,660
I'd take a look at the word count of the article and see if the search intent is addressed
If the existing article is below 400W, it's a good sign to dive in and outrank that page
If the existing article is below 400W, it's a good sign to dive in and outrank that page
- Feb 15, 2011
- 3,622
- 727
It means, if the newer article results are better than the older means the newer one will rank first, else the older article remains the top. It depends upon the visitors search satisfaction (value of the content).
- Aug 25, 2015
- 5,523
- 2,859
Not necessarily, but you can create updated articles with 2022 in the title to increase click thru rate on your site in the SERPS. Since people are usually looking for the most recent content