Hi everyone, I've made a few topics here over the last few days and I've learned a lot on BHW so I'm really happy for that, and thankful to anybody whose gone out of their way to help me. I've got two questions now, and after I get some answers I believe I'm ready to set-up my first PBN. Question 1: The point of a PBN is to get the authoritative backlink to your website, this means using high quality domains that you've either bought, got at an auction, or that has expired very recently. Right? If that's true, and the main purpose of this is to get link juice (I think) from the website's high PA/DA/Etc. Why not just 301-redirect the domain, doesn't that pass on link juice? I know I've had to change my main "Money site's" domain a few times and each time I do I just 301 redirect and I end up pretty much where I was before on a new domain, isn't that how it works? Question 2: The current domain I've purchased I had some feedback of people telling me it was an above average domain, which I'm very happy about. However, the website was previously about jewelry before it expired. My website or "Money site" (as I keep hearing the reference) is about something totally different. So when I start making posts on my new PBN, do I make them similar to my money site's niche? Say it's about anime for example, do I make anime related posts then in one of them make it link to my website? Or do I continue where the previous owner left off and make 5-10 jewelry related posts then randomly make one related to anime? Sorry if these are weird or noobish questions, I'm really trying hard to learn everything I can about PBN's and SEO. I'm really new to this so I appreciate any sort of insight, help or support any of you experts can offer.