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A competitor is bidding on my brand name

Discussion in 'Pay Per Click' started by jimbobber, Apr 27, 2019.

  1. jimbobber

    jimbobber Newbie

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    Hello,

    A huge player in my marketplace is always coming up top when I search for my brand name.

    They are simply trying to put me out of business.

    Any ideas how I can stop this?

    Thanks
    Jim
     
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  2. mickyfu

    mickyfu BANNED BANNED

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    It's pretty much the norm. Out bid them?
     
  3. roseczech

    roseczech Regular Member

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    the battle is ON, outrank the competitors too
     
  4. jimbobber

    jimbobber Newbie

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    I wish we could, we don't have the funds to that
     
  5. GringoMonkey

    GringoMonkey Supreme Member

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    Unless you have trademarked your brand name there is nothing you can do.

    Even then you can only try to stop them using paid results. If they are ranking organically there is nothing you can do in any event.
     
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  6. jimbobber

    jimbobber Newbie

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    Even then you can only try to stop them using paid results. If they are ranking organically there is nothing you can do in any event.[/QUOTE]

    Yes my brand name is a registered trademark.
    I reported this to Google, and they said that unless they use my brand name in ads they will not do anything about it.
     
  7. sonyhp

    sonyhp Regular Member

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    I think even if you have a registered trademark, you can't do anything except outbidding them.
     
  8. GringoMonkey

    GringoMonkey Supreme Member

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    If you own a trademark, you can prevent others using it without your permission. For example you can report it to google.

    https://support.google.com/adspolicy/answer/6118
     
  9. kids1412

    kids1412 Jr. VIP Jr. VIP

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    yup, it's allowed by google as long as they do not include your brand name in their ad copies.
     
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  10. GringoMonkey

    GringoMonkey Supreme Member

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    Well @kids1412 if they are not using your brand name but simply bidding on it to ensure they appear top of the search results, there is nothing you can do except outbid them.

    But it demonstrates they regard you as a direct rival, can you not do it back to them?

    If so focus your copy on the aspects of your product that are better than theirs.
     
  11. M4r3k

    M4r3k Regular Member

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    That's so 2014.
     
  12. majdi107

    majdi107 Jr. VIP Jr. VIP

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    No even on 2014 will not work
    2004 maybe ?
    Give us better ideas then
     
  13. M4r3k

    M4r3k Regular Member

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    No better ideas. It's BH not illegal. Many offers restrict brand bidding - BH affiliates still do that and advertisers can't do anything. (my friend also does competitor brand bidding - nothing happens)

    You outbid 'em or live with it.
     
  14. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    Its pretty standard practice, I see a lot of brands doing this in different niches. The competition should be making you strive for excellence - you have to be the best you can be, then people will continue to use your services. If they think brand X might be offering something better, they'll try them out.
     
  15. jimbobber

    jimbobber Newbie

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    Thanks for your advice
    I suppose it's somthing that I have to live with as we are a small business and I can not out bid them.
     
  16. M4r3k

    M4r3k Regular Member

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    Try it once, make your page/lp as good and relevant as possible - quality score will go high - CPC will go low - try it out. it might worth to advertise on adwords.
     
  17. Geasy

    Geasy Jr. VIP Jr. VIP

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    Don't worry, Google knows how to handle invalid clicks.

    P.s OP, if you can't outbid them you should focus your forces somewhere else then. Try and rank for other keywords. Note that, the majority of the people don't click on ads, and especially if they're searching for your brand.

    Also, do you notice if you had declines in your sales when they started to show for your brand name?
     
  18. ak2ae

    ak2ae Jr. VIP Jr. VIP

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    If they are bidding on your brand it is likely they are have a quality score between 1-2. As it is your brand you should naturally have a keyword quality score of 8+. With this in mind they will have to bid considerably more to outbid you in adwords. Sometimes up to 10x your bid. Brand bidding is pretty common practice and is carried out by many large brands in all industries. Google therefore offers some protecting through the Quality Score rating.
     
  19. AdvertisingGuy

    AdvertisingGuy Junior Member

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    This is the correct answer.

    To expand on this point, let's say I do a search in Google for "Cabellas." I might get three paid search links -- Cabellas, Bass Pro Shops and Dick's Sporting Goods (which in case you didn't know, are all sporting / hunting stores in the USA). But since I'm searching for Cabellas and not the other two stores, I'm much more likely to click on the Cabellas link. Google assigns a quality score for links that give the searcher the information they're looking for and the links they're most likely to click. If people search for "Cabellas" and they're most often clicking on your link, you'll get a higher quality score. This makes it cheaper for you to bid on relevant keywords and more expensive for others to bid on keywords which are not as relevant.

    The good news for @jimbobber is that competitors doing this is proof that the brand is valuable and because of quality score, they're the ones spending big dollars to take it down.

    The right play IMO would be to do really good keyword research to find some exact match keywords that overlap with the brand. This will help you beat your competitors, spend wisely and make money all at the same time. Getting into a bidding war with their keywords is expensive / wasteful.
     
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  20. Geezyy

    Geezyy Newbie

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    Since it's your brand name your quality score is going to be higher than them and you should be able to beat them with smaller bids.