Discussion in 'Pay Per Click' started by jimbobber, Apr 27, 2019.
You're allowed to bid on trademarked keywords. Who told you this?
Your opinion is authentic, thanks
I think most people who have responded in this thread seem to confirm this.
They are not lawyers. 99% of people on the forum don't do IM full time and just echo what others have said. I bid heavily on competitor keywords, have for a while now and will continue to.
Where in my comment did I say they were lawyers?
I think there's a slight miss-understanding on your part with what I wrote. You said "You're allowed to bid on trademarked keywords" and I simply replied that everyone else confirmed this.
that is not true. do a search on siebel (software company owned by oracle). and you will see adwords from other entities besides oracle.
i think if it is a registered name, you cannot use that word in the text of your adwords, but you can make it show up when someone searches for it.
Is it illegal to bid on brand names and have them in the ads like "iPhone"?
You have both taken my post out of context and have kind of got it backwards.
Unless you have trademarked your brand name there is nothing you can do.
We are talking about how to stop them not if they can do it. He knows people can do that, he wants to stop them.
So you are agreeing with me and are correct he cannot stop them appearing in results only using the name if it is trademarked. But even then you have to report it and Google will make a decision.
even if it is trademarked name, you can still bid on it, although it will be expensive. the only intervention by google is if you use the trademark name in your adwords.
Thank you for the advice, very helpful
Like everyone said before, they are paying A LOT for your brand keywords.
You can start bidding for much less, it will cost them considerable money to keep up with you, and you will still end up on first position most of the time.
You can try to create some landing pages with exact keyword matches to drive up your quality score.
Treat it as an opportunity to capture super targeted customers
you're lucky you do not have 4 guys bidding for your name (in exact match) costing your brand name 16 bucks per click
Is your brand name the same as your domain name?
If so, you should be able to bid on your own brand term for very cheap. WAY cheaper than whatever your competitor is paying.
What is your current average CPC for your branded Google campaign? Also check impression share, search lost rank, search lost IS, etc.
Separate names with a comma.