Thinking about the current world business development and of course branding, then taking help of digital marketing is indispensable. What is Digital Marketing? In a very simple language, digital marketing means promoting your business or brand through the digital media. The term digital marketing varies from individual to individual and time to time. But at the present it comprises of TVs, websites, cell phones, and social media. Whichever marketing media, which carry electronically is deemed digital marketing. Digital marketing is a vast field to understand. Digital marketing includes several methods like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Marketing (SMM), Pay Per Click (PPC), Content Marketing, Email Marketing and Mobile Marketing. Here I am going to explain all these tactics in this blog. Search Engine Optimization (SEO): Search engine optimization is still important as an important aspect of securing long term organic traffic. SEO means link building. The basic principle of SEO is to drop links to other websites and these links are known as backlinks. The more back links you have on various websites, the more trusted and popular domain is seen to be. The traffic you will get through SEO is all organic traffic. SEO is a long term process and can be done with patience. There are two types of SEO- 1. Black Hat SEO: All the SEO methods which are against the Google’s rule are black hat SEO methods. In this type of SEO user do SEO only for impressing Google and not for visitors. This SEO can give you a good rank on Google very soon, but also your website gets penalized in some days. 2. White Hat SEO: In very simple term it uses all techniques that ensures that your website ranks well in SERPs. It uses organic techniques and demands quality at a site in order to ensure it performs well in search. This means that numerous factors have to be taken into consideration and optimized, such as: · Written content · Images and video · Meta information · Site architecture · Site performance Search Engine Marketing (SEM): Search Engine Marketing is marketing to internet users natural search engine result page listing or paid services. It includes PPC, CPC, Google Ads, etc. It is one of the techniques of getting instant traffic. Search Engine Marketing offers you three important benefits: · Productivity – With the use of various keyword tools and automation tools, it gives you a good productivity in very less time. · Relevance – All the tasks have done only on your niche related sites and that will give you niche related traffic. · Value- This type of marketing increases your market value by providing such good productivity. Social Media Optimization (SMO): Social Media Optimization (SMO) is the method of social activity that attracts visitors to a website through an elevated search rank. Nowadays, everyone is available on social sites like Facebook and Twitter. So that it is easy to get visitors from there. It proves there is a science of social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords. Facebook is the greatest source of traffic. If you will become a master of Facebook marketing, then no one can stop you to be successful. There are various options in Facebook to get traffic. You can join groups and share your thoughts there and can generate leads. You can also use Twitter, LinkedIn, Google+, Stumbleupon and Pinterest for getting traffic as well as to increase ranking. Social media optimization can help with a no. of goals such as: · Website Traffic · Conversions · Brand Awareness · Creating a brand identity and the brand association · Communication and interaction with key audiences. Social Media Marketing (SMM): Social media marketing refers to the process of getting website traffic or attention through social media sites. Social media marketing programs usually based on efforts to create content that attracts attention and encourages visitors to share it with their social networks. This section mainly focuses on paid services like PPC, CPC and Google Ads. Here are some useful tips for social media marketing that can help you to track your social media campaigns correctly. ·Planning- Preparing a good plan for your social media campaign is essential. It includes keyword research and the type of content that will attract your target audience. ·Content is king- In the digital marketing field, content is everything. To get success in it, you have to take good care of your content. Your content should be well optimized, grammatically correct and also it has something interesting for readers. ·Blog- Blogging is a great tool for social media as it helps to share your thoughts with a large array of readers. A blog should be updated with new social media efforts and techniques. ·Track competitors- The key factor of social media marketing has always kept an eye on your competitors. They can help you to get new tricks of social media marketing. If they are doing this for their benefits, you can also apply it for your own. Pay Per Click- It is a way to use search engine for marketing your website and generating leads rather than earning it organically. You all have seen ads on the top or side of the Google search result page with yellow label. These Ads are Pay Per Click advertisement. Content Marketing- As the world describes, content marketing is a way of distribution of relevant, valuable and consistent content with your targeted audience. The purpose of content marketing is to attract an audience by creating interesting content. It is an ongoing process that is the best part of your marketing strategy. It focuses on owning media, not renting it. Digital Marketing is a field which is growing day by day and have a good future. The above all techniques are equally important for a successful online business. If you think that you can achieve your goal with any of the one, it is not possible. You have to be an expert of all techniques. These all are together can help you to get the position in digital marketing that you actually want.