1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

A/B Test Resullts: How changing one word increased these guys' demo conversion by 139%

Discussion in 'Copywriting & Sales Persuasion' started by slntdth7, May 27, 2014.

  1. slntdth7

    slntdth7 Junior Member

    Joined:
    Oct 24, 2013
    Messages:
    102
    Likes Received:
    21
    I do a lot of growth hacking for my start up. I have posted a few good finds here that I thought would benefit the community.

    This find is a company that changed one word on their landing page to increase their conversions for people signing up to watch a demo video.

    It's a quick read, and could be useful for those interested in the copy on their site.

    Heres the link: https://gocardless.com/blog/one-word-abtest/

    NOTE: I am not affiliated with this link, just thought it would be a good share.
     
  2. This show the huge importance of words in copywriting and the power of A/B test, thanks :)
     
  3. varium103

    varium103 Newbie

    Joined:
    Jun 11, 2014
    Messages:
    4
    Likes Received:
    0
    Woah cool thanks
     
  4. marianneswa

    marianneswa Newbie

    Joined:
    May 26, 2014
    Messages:
    4
    Likes Received:
    1
    Occupation:
    Product Manager @ SmartWebAds
    Home Page:
    Amazing how it worked out.
    I guess that's related to something about 'watch' being an active word meaning that users do something consciously and purposely. At the same time, 'request' suggests that a user needs to ask somebody for something, a somehow passive verb..
     
  5. bicyclethief

    bicyclethief Newbie

    Joined:
    May 29, 2014
    Messages:
    25
    Likes Received:
    8
    There is a strong possibility my own startup will be getting funded soon. Do you have any cool resources you could recommend to learn about growth hacking (anything that really helped you)? I read the QuickSprout guide and I'll be implementing some of those ideas.