A/B Test Resullts: How changing one word increased these guys' demo conversion by 139%

[slntdth7]

I do a lot of growth hacking for my start up. I have posted a few good finds here that I thought would benefit the community.

This find is a company that changed one word on their landing page to increase their conversions for people signing up to watch a demo video.

It's a quick read, and could be useful for those interested in the copy on their site.

Heres the link: https://gocardless.com/blog/one-word-abtest/

NOTE: I am not affiliated with this link, just thought it would be a good share.

 

[Nicolas1s6]

This show the huge importance of words in copywriting and the power of A/B test, thanks

 

[varium103]

Woah cool thanks

 

[marianneswa]

Amazing how it worked out.
I guess that's related to something about 'watch' being an active word meaning that users do something consciously and purposely. At the same time, 'request' suggests that a user needs to ask somebody for something, a somehow passive verb..

 

[bicyclethief]

I do a lot of growth hacking for my start up.

There is a strong possibility my own startup will be getting funded soon. Do you have any cool resources you could recommend to learn about growth hacking (anything that really helped you)? I read the QuickSprout guide and I'll be implementing some of those ideas.