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7Search CPA Case Study

Discussion in 'Other PPC Networks' started by dmdelectronics, Nov 22, 2012.

  1. dmdelectronics

    dmdelectronics Registered Member

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    Yes, another case study with 7Search's PPC advertising and CPA marketing. I decided to toss them $25 to test a small campaign last night (better than spending it at the bar, I guess). Keep in mind I am linking directly to my offer, no landing page.

    I'm actually somewhat surprised so far (even though the numbers are miniscule), I thought I'd see a bunch of 0's.

    7Search Stats
    Clicks: 56
    Cost: $2.80
    CPC: $0.05

    CPA Network Stats
    Clicks: 50
    Leads: 2
    Revenue: $2.10

    Even though I'm at a $0.70 loss so far, I would consider it to be going in the right direction. With all of the horror stories I've heard around here, and the web, about 7Search I expected to have blown my $25. I've still got $21.60 to go, so I'll definitely be posting back with my results.

    Thanks.
     
  2. procam

    procam Senior Member

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    Very interesting, I will be following this thread and maybe spending some money with 7search..
     
    Last edited: Nov 22, 2012
  3. jdstudio

    jdstudio BANNED BANNED

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    Thanks for the thread. Let us know how it goes. I am trying to find the best ppc out there for advertising.
     
  4. Zorse

    Zorse Newbie

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    I don't know if you already know this, but after adding your keywords, you can lower them to $0.01. So, for any of your keywords without competition, you should probably lower them to $0.01.
     
  5. doctorppi

    doctorppi Registered Member

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    I think people who diss 7search PPC are usually making 2 mistakes:

    1) Massive keyword lists - you want to narrow it right down to buying phrases

    2) Using Google KW Tool: beats me why this happens but FFS use the 7search tool, why do you think its there and whose traffic is it using lol

    Sent from my GT-N7000 using Tapatalk
     
  6. krackrenz

    krackrenz Newbie

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    i'll wait for that
     
  7. dmdelectronics

    dmdelectronics Registered Member

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    Thanks for the responses. After spending $5.00, my account was "on hold" due to security reasons. Perfectly normal, they just had to confirm I was legit before they continued my campaign. Since my niche offer was Black Friday related, I'm going for something else with the remaining $20. Will update with how it goes in the next few days.
     
  8. facebookdude

    facebookdude Elite Member

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    Watch out for shaving, it's very normal for advertisers to toss you a few conversions and then aggressively shave you after a while. I would suggest creating and sending leads to your own offer. Quite easy to do.
     
  9. dmdelectronics

    dmdelectronics Registered Member

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    Can you elaborate a bit on this?
     
  10. SilverMovieDownloads

    SilverMovieDownloads Power Member

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    He means sending them to a squeeze page where they enter their email and other details and you then can then market them affiliate offers and such. At least that's what i think he means by sending them to your own offer.
     
  11. ff1227

    ff1227 Junior Member

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    Shaving is when your CPA company or the company actually running the offer through the CPA company simply doesn't give you credit for a conversion in order to boost their back end profits. It happens with every company on every offer to varying extent but for some reason, they'll often give you credit for the first conversions so you throw more money at it. Once you do, all the sudden your leads just 'won't convert' when in reality, they simply aren't giving you credit for them.
     
  12. webmasterbd

    webmasterbd Jr. VIP Jr. VIP Premium Member

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    It would b interesting to see how it goes with 7search as i tried few weeks back but bot with good success :(
     
  13. dmdelectronics

    dmdelectronics Registered Member

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    Thanks for the responses. Quick update:
    7Search: 120 clicks purchased, $5.68 cost
    CPA Acount: ~110 clicks reported, 2 Leads $2.10 revenue

    So, I'm about 1/4 of the way through my 7Search campaign (I know it's miniscule amounts..), and I'm down $3.58
    Come on 7Search!! haha this could be a fun spend $25. Better than 5 hands at the casino.
     
  14. dmdelectronics

    dmdelectronics Registered Member

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    In case anybody was interested. Finally used up the remaining balance. This traffic is absolute trash. Don't waste your time with 7search.
     
  15. jkr500

    jkr500 Regular Member

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    I love how you summarized your whole experience. Do you think that adding a landing page or actually testing more than one offer would lead to better results ? Or maybe some split testing to see which offers starts to generate money. Just a thought.
     
  16. irmscher

    irmscher Jr. VIP Jr. VIP Premium Member

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    It's nice to see that OP has come to this conclusion himself, the traffic is indeed absolute rubbish simply because nearly half of clicks are faked by those partners.
     
  17. finerpleasures

    finerpleasures Regular Member

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    So, we need to target the other half. Pls, people - everybody loses money on ppc. Could the OP run the same campaing on adwords or MSN and share the results.
     
  18. greenbay

    greenbay Registered Member

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    Adwords, MSN do not allow simple email submit offers. I could run few profitable email /zip campaigns on 7search but the roi is very low. Its a very good platform to learn ppc.
     
  19. webwars

    webwars Junior Member

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    Wow, every time I think I might hear something good about 7Search I always wind up hearing the same thing - "They're Garbage!"
     
  20. Zorse

    Zorse Newbie

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    Just like other search networks, they have a ton of different publishers showing your ads. It's up to you to track everything and block the garbage sources (You need to ask to have subid blocking enabled. It's a hidden feature). But, once you finally have a super optimized campaign, it's still kind of disappointing since the traffic volume is so low.