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7878 Postcard Method

Discussion in 'Offline Marketing' started by sumit60, Nov 18, 2014.

  1. sumit60

    sumit60 Newbie

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    Hi,

    People follow 7878 method they send hundred's of postcard to local business - spending huge time and money.

    Why dont they send the same letter Via FAX. I know its difficult to find FAX num for every local business - but its cheap and its fast.

    Does anyone tried Fax instead of same postcard method.

    If you send 50 postcard - How many leads do you get and how much time you take to generate those leads.

    I have just heard one thing again and again postcard - No post on Email, Fax or Cold-calling or some other method.

    Guys please share view on this.
     
  2. rabbitking

    rabbitking Elite Member

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    First of all their not postcards their letters placed in envelopes. Secondly when you send a letter
    to a company it converts better considering it does not look like a sales pitch instantly. Letters
    engage the soon to be client and therefore make it a better option.

    Just sending a random fax or cold calling can appear to be rude.

    -RK
     
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    Last edited: Nov 18, 2014
  3. 1ksao

    1ksao Regular Member

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    Plus, I don't think you're going to find a lot of fax machines floating around the web.
     
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  4. sumit60

    sumit60 Newbie

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    That's correct - But think about it. The same info or twisting pitch and sending them out would always make them alert.

    Basically people send post card to get there attention if m not wrong - people dont see much attention via email and other platform.


     
  5. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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  6. PHPInjected

    PHPInjected Elite Member

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    If you are going to be "faxing" businesses, you might as well be cold calling them. You will get a better conversion rate. Trust me.