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7878 Postcard Method

Discussion in 'Offline Marketing' started by sumit60, Nov 18, 2014.

  1. sumit60

    sumit60 Newbie

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    Hi,

    People follow 7878 method they send hundred's of postcard to local business - spending huge time and money.

    Why dont they send the same letter Via FAX. I know its difficult to find FAX num for every local business - but its cheap and its fast.

    Does anyone tried Fax instead of same postcard method.

    If you send 50 postcard - How many leads do you get and how much time you take to generate those leads.

    I have just heard one thing again and again postcard - No post on Email, Fax or Cold-calling or some other method.

    Guys please share view on this.
     
  2. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    First of all their not postcards their letters placed in envelopes. Secondly when you send a letter
    to a company it converts better considering it does not look like a sales pitch instantly. Letters
    engage the soon to be client and therefore make it a better option.

    Just sending a random fax or cold calling can appear to be rude.

    -RK
     
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    Last edited: Nov 18, 2014
  3. 1ksao

    1ksao Regular Member

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    Plus, I don't think you're going to find a lot of fax machines floating around the web.
     
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  4. sumit60

    sumit60 Newbie

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    That's correct - But think about it. The same info or twisting pitch and sending them out would always make them alert.

    Basically people send post card to get there attention if m not wrong - people dont see much attention via email and other platform.


     
  5. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    About a year ago, I wanted to fax people and someone showed me this:
    "The Telephone Consumer Protection Act of 1991, 47 U.S.C. ยง 227, makes it a violation of federal law for a person to use any telephone facsimile machine, computer, or other device to send an unsolicited advertisement (a "junk fax") to a telephone facsimile machine. The Act gives private citizens a right to sue to: (i) enjoin future transmissions, (ii) recover the greater of actual monetary damages or $500 in damages for each junk fax, or (iii) an injunction plus damages. If the court finds that the sender willfully or knowingly violated the Act, the court may increase the award up to three times the amount of damages.


    Not every fax is a junk fax that violates the federal law. To be subject to the Act, a fax must be an "unsolicited ad." An ''unsolicited advertisement'' is any material advertising the commercial availability or quality of any property, goods, or services that is transmitted to any person without that person's prior express invitation or permission."
     
  6. PHPInjected

    PHPInjected Jr. VIP Jr. VIP Premium Member

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    If you are going to be "faxing" businesses, you might as well be cold calling them. You will get a better conversion rate. Trust me.