$5,000 Per Month WITHIN a Month

OnFlySEO

OnFlySEO

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I have a method or "journey" I should say that I've had in mind for a while that starting next week I'm going to finally begin acting on. Since ideas mean nothing without action, I've finally decided to take some of the funds from my savings to begin this venture in to what I believe will be quite successful, hopefully. For this project, I'll be investing $5,000 of my hard earned money in to building a new SEO brand that will primarily focus on building monthly recurring clients for SEO for only $99, my thought process is, what business can't afford to take the chance of increasing their ranking(s) and traffic/sales for under $100 per month? They can't afford "not" to sign up right? If only it was this easy... And hopefully it will be.

So, where will I be investing my $5,000? Well, after doing some research, I found office space that's available for rent a couple miles up the road for only $750 per month with just right over 1,100 square feet. My plan is to rent this space and bring in unexperienced individuals that I can train and give a script to to sell the SEO service that will be fulfilled inhouse to the prospects that will hopefully sign up. I know I may be jumping the gun a bit and I'm sure once I'm in operation that things will not all be as I planned, but, I'm going to throw some figures out there so you get an idea of what my goal is.

If everything goes as planned, I will have 5 reps making rougly 75-100 calls per day to the leads I provide to them in hopes that each rep closes 2 leads per day at a $99 per month subscription. If this can be accomplished, within a week I will have built up a clientel of 50 monthly subscribers for $99, reaching my $5,000 per month goal. Even if each rep closed one deal per day and it took 2 weeks to accomplish this, that'd be great. Or, if each rep only signed up one lead every 2 days, I'd reach my $5,000 per month within 1 month. If each rep made 100 calls per day and only closed one deal every other day which would put me at my 5K per month goal within 1 month, that would only be a 0.05% conversion rate, surely an achievable number.

How I'd like it to work is that once 50 clients are signed up, I will alleviate 3 reps from their positions and keep the 2 that signed up the most clients and they'll only be calling clients once the subscriber count drops to "under" 50, this way, I'm always at that $5,000 per month mark as I'm sure there will be at the very least a few drops in subscribers per month. In the meantime, when the subscriber base is at 50 and I'm not worried about building my client base, I'll begin teaching those same reps how to perform SEO, of course, a majority of the SEO will be handled by myself until such time that my employees have the essential knowledge & experience to maintain a clients campaign without my oversight.

However, I will be bringing in one full time SEO specialist that is experienced that can work alongside me to ensure operational proficiency in campaigns.

So, I look forward to getting this started and I'll be providing pictures of my progress soon! :)
 
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Good luck with it, though if it were me, I'd be skeptical about how good the service would be for $99 / month. Not saying you would provide a bad service, but alot of businesses have been burned in the past because of shoddy SEO. I reckon you'd have more success trying to sell SEO for a much higher price and get less customers than more. Think about it, all you need is 5x customers at $1000 / month and you've reached your goal.

Quality over quantity.
 
Sooo...in order to break even from your $5,000 investment, you require 50 clients signing at $100 each?

How would you manage 50 accounts by yourself if you DO manage to land these 50, and do a thorough job? With the amount of time it takes to research, implement, test, etc, wouldn't it take you a ridiculous amount of time to do this manually by yourself in the beginning?

What are you offering for this $100 subscription anyway? I can't imagine you're offering anything extensive...
 
Definitely some good food for thought as obviously you have to either do SEO, or outsource it which means expenses either way. Be sure to fully look at your time investment plus your cash investment, and make sure this is the right move for you. I could think of many better things to do with a $5k investment. Good luck on this journey. I hope it is ultra-successful for you.
 
Zandamonium said:
Good luck with it, though if it were me, I'd be skeptical about how good the service would be for $99 / month. Not saying you would provide a bad service, but alot of businesses have been burned in the past because of shoddy SEO. I reckon you'd have more success trying to sell SEO for a much higher price and get less customers than more. Think about it, all you need is 5x customers at $1000 / month and you've reached your goal.

Quality over quantity.
Click to expand...

Great idea, the question with this though, is, how difficult will it be to find 5 $1,000 clients in comparison to 50 $100 clients? Also, I have extensive experience in the field and have SEO tools and reporting tools such as SerpBook that will make the maintenence of 50 clients a much easier task. Also, I would never sacrifice the quality for the price, now I'm not saying that clients will be receiving press releases and high quality links from PBN's & such, however, I'm not going to promise them an inclusion in the service that won't be delivered. So, they'll receive exactly what's promised and they'll be no surprises and my profit margain is set to be at roughly 65% on each sale, so, at 50 clients, the monthly profit after expenses would be $3,250.
 
Use this photo as an avatar at the end of the month.

2009-bugatti-164-veyron-fbg-par-hermes-full-view.jpg
 
You have a good plan, but do not count on one provider(s). I will use one phrase that has guided me through internet marketing: Do not put all of your eggs in ONE basket.

Good luck.
 
I hope that you sure make it, and a lot over it. :) Good Luck!
 
It sounds like a pretty awesome plan. Infact, there's actually a lot of large-scale Web Hosting companies out there that are doing the whole "monthly SEO" and it seems to be working alright.

I'm not an SEO expert by any means, so for me the biggest issue would be meeting the expectations of the customer and providing a great service that works. The rest of it sounds full proof as long as you can find some website owners to contact. The cost of employees and rent could be costly after awhile if you're not making any sales, but I think you'll do fine.

Incase you were looking for any advice, here are some things I could think of:

1. "I think" it would be a good idea to focus on small brick and mortar businesses. It would probably be super easy to rank something like "plumbing in <location>", and have some search traffic too.

2. "I think" it helps to use analogies when selling to potential customers. Like ask them questions about their business, like what they want to accomplish with having a website and how much money they make from each "plumbing appointment" or whatever service they offer. Then say if they tell you they make $100 from each appointment. You can tell them that "Even if our service gets you just ONE extra appointment per month, it's paying for itself." and then you can tell them about the potential.

3. Money back guarantees - A touchy subject because sometimes you will get customers that will try to abuse the system. But people feel much safer completing a sale when they think there is less risk and a chance they can change their mind.

Anyways, I hope this helps. Sorry if this is a bunch of crap you already know. :P
 
OnFlySEO said:
Great idea, the question with this though, is, how difficult will it be to find 5 $1,000 clients in comparison to 50 $100 clients? Also, I have extensive experience in the field and have SEO tools and reporting tools such as SerpBook that will make the maintenence of 50 clients a much easier task. Also, I would never sacrifice the quality for the price, now I'm not saying that clients will be receiving press releases and high quality links from PBN's & such, however, I'm not going to promise them an inclusion in the service that won't be delivered. So, they'll receive exactly what's promised and they'll be no surprises and my profit margain is set to be at roughly 65% on each sale, so, at 50 clients, the monthly profit after expenses would be $3,250.
Click to expand...

1. "how difficult will it be to find 5 $1,000 clients in comparison to 50 $100 clients?" - Honestly not that hard if you can prove you've ranked websites in their industry before. Go for high end Clients like doctors, dentists, lawyers, plumbers etc, where they can make $1000 with 1 or 2 sales. (At least this is the case in my country, I don't know where you live, so this figure is relative).

2. "now I'm not saying that clients will be receiving press releases and high quality links from PBN's & such, however, I'm not going to promise them an inclusion in the service that won't be delivered." - Are you sure the service you provide will actually get them to the first page of google? Because high quality links are very important for this. If someone gave you $1k, you could provide quality links, and therefore you could rank them. What do you think a Client wants more, to save money or to get a better return on investment?

3. "my profit margain is set to be at roughly 65% on each sale" - Are you outsourcing the SEO?
 
OP, all your figures look way off to me. Is this just a dream or have you actually drawn up a business plan?
How much are you paying the Muppets that you will employ?
You might have the best intentions but this whole plan looks sketchy.
For $99 per month I guarantee you will end up reselling fiverr crap to them.
 
OnFlySEO said:
I have a method or "journey" I should say that I've had in mind for a while that starting next week I'm going to finally begin acting on. Since ideas mean nothing without action, I've finally decided to take some of the funds from my savings to begin this venture in to what I believe will be quite successful, hopefully. For this project, I'll be investing $5,000 of my hard earned money in to building a new SEO brand that will primarily focus on building monthly recurring clients for SEO for only $99, my thought process is, what business can't afford to take the chance of increasing their ranking(s) and traffic/sales for under $100 per month? They can't afford "not" to sign up right? If only it was this easy... And hopefully it will be.

So, where will I be investing my $5,000? Well, after doing some research, I found office space that's available for rent a couple miles up the road for only $750 per month with just right over 1,100 square feet. My plan is to rent this space and bring in unexperienced individuals that I can train and give a script to to sell the SEO service that will be fulfilled inhouse to the prospects that will hopefully sign up. I know I may be jumping the gun a bit and I'm sure once I'm in operation that things will not all be as I planned, but, I'm going to throw some figures out there so you get an idea of what my goal is.

If everything goes as planned, I will have 5 reps making rougly 75-100 calls per day to the leads I provide to them in hopes that each rep closes 2 leads per day at a $99 per month subscription. If this can be accomplished, within a week I will have built up a clientel of 50 monthly subscribers for $99, reaching my $5,000 per month goal. Even if each rep closed one deal per day and it took 2 weeks to accomplish this, that'd be great. Or, if each rep only signed up one lead every 2 days, I'd reach my $5,000 per month within 1 month. If each rep made 100 calls per day and only closed one deal every other day which would put me at my 5K per month goal within 1 month, that would only be a 0.05% conversion rate, surely an achievable number.

How I'd like it to work is that once 50 clients are signed up, I will alleviate 3 reps from their positions and keep the 2 that signed up the most clients and they'll only be calling clients once the subscriber count drops to "under" 50, this way, I'm always at that $5,000 per month mark as I'm sure there will be at the very least a few drops in subscribers per month. In the meantime, when the subscriber base is at 50 and I'm not worried about building my client base, I'll begin teaching those same reps how to perform SEO, of course, a majority of the SEO will be handled by myself until such time that my employees have the essential knowledge & experience to maintain a clients campaign without my oversight.

However, I will be bringing in one full time SEO specialist that is experienced that can work alongside me to ensure operational proficiency in campaigns.

So, I look forward to getting this started and I'll be providing pictures of my progress soon! :)
Click to expand...

A few comments below, which you can interpret either as criticism, or as opportunity. And, depending how you interpret them will be a good indicator as to how likely you are to succeed...

- you're disregarding the fact that sales cycles, particularly when selling B2B services, are much longer than 24-48hours. They're more likely to be around 5-14 days, in your case.

- the 'cant afford not to' has never closed well. You'll want to come up with a more compelling line than that.

- SME B2B cold callers will do nowhere near 75-100 conversations a day - it's more likely to be around 15-25.

- if you have the capacity to carve out a sales message and process that converts, and if you're prepared to cashflow your cold-calling for 3 months, you'll have a good business.

- taking your two best sales people and turning them into SEO people is a terrible idea. Let them sell, and hire another person for the SEO role/s.

- having hundreds of low value clients is a significantly inferior business model to having a few high value clients. It takes exactly the same amount of effort to sell to Plumber Fred as it does to National Company XYZ (in fact, Fred is often harder to sell and more of a pain in the ass as a client because he's spending his own money).

- the problem with trying to earn $5k a month is that you will earn $5k a month.

That's my 2 cents. Take it as you will.
 
$99/month SEO...awesome.

This is basically like saying, "I'm opening up a car repair shop and will do car repairs for $10 each.

1. You can't possibly provide value at that price point
2. You are going to end up having more pissed customers than happy ones
3. The suckers that you get to sign up will leave fast - your churn rate will be through the roof
4. You will end up fucking more sites than you help ($99 SEO?!?!?!?!)
5. Sales reps? Are you paying them? When you account for paying them and profit for the business it makes it clear how low quality this SEO will be. Painfully low.
6. I've missed Veyron. Welcome back.
[video=youtube_share;4NJmB1F2mdE]http://youtu.be/4NJmB1F2mdE[/video]
 
Last edited:
Zandamonium said:
1. "how difficult will it be to find 5 $1,000 clients in comparison to 50 $100 clients?" - Honestly not that hard if you can prove you've ranked websites in their industry before. Go for high end Clients like doctors, dentists, lawyers, plumbers etc, where they can make $1000 with 1 or 2 sales. (At least this is the case in my country, I don't know where you live, so this figure is relative).

2. "now I'm not saying that clients will be receiving press releases and high quality links from PBN's & such, however, I'm not going to promise them an inclusion in the service that won't be delivered." - Are you sure the service you provide will actually get them to the first page of google? Because high quality links are very important for this. If someone gave you $1k, you could provide quality links, and therefore you could rank them. What do you think a Client wants more, to save money or to get a better return on investment?

3. "my profit margain is set to be at roughly 65% on each sale" - Are you outsourcing the SEO?
Click to expand...

I think you might get away with selling a $1000 SEO service to someone, but I think it's a big difference when you tell them it's monthly. Obviously it would be beneficial going for the big sales since you won't have to achieve many clients. But I think the cons outway that.

With $100/month service, you can get away with providing a basic service. With a $1000/month service, customers are going to have higher expectations in their results. SEO takes time too. I would suspect these types of customer would be more impatient for results and end up canceling after you tell them it's going to take time/months to see the progress. Plus they are more conscious of the money being spent. Someone spending $100/month will be an easier sale, and probably won't even think to cancel.

P.S. I live in Canada here and the Doctors are free and from what I see, plumbers only get paid $30-$75 per hour. It must be nice living in Australia if they're getting $1000 per job/appointment.

W130SN said:
OP, all your figures look way off to me. Is this just a dream or have you actually drawn up a business plan?
How much are you paying the Muppets that you will employ?
You might have the best intentions but this whole plan looks sketchy.
For $99 per month I guarantee you will end up reselling fiverr crap to them.
Click to expand...

I think for $99 per month he could get away with doing all the work himself. There are so many website owners out there that are oblivious to SEO. In my line of work I've seen thousands of brick and mortar businesses with "Home" as their website title or even just the domain name or service like "Plumbing".

OP could have some fast results after making a few on-page changes and getting them re-indexed.
 
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