301s, 2.0s or something else?

Hexedog

Hexedog

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Hey friends,

I am doing local SEO for a restaurant, and today I found two expired domains in the same niche(one is a Chinese restaurant, and the other is hotel-restaurant) and decided to buy them. They haven't been abused, just businesses that closed their doors. From my perspective, I have three options:

1. 301s into my client's website since they are in the same niche(not preferable option)
2. build a local food site and redirect both of the domains there. Once it starts ramping up, I am planning to give my client website backlinks.
3. redirect one of them to my local 2.0 and, from there, begin giving backlinks to the client site.

I would appreciate your help. Honestly, I don't feel comfortable with 301s to the main domain since the website isn't mine, and this business just started making the ground.
 
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AngelSeo said:
301 is the more powerful option for sure. I would 301 one of the domains, make a PBN from the other.
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Appreciate your answer mate, I was thinking about this option but there is no way I can convince my client to do it. I am also in favour of making PBN from both of them.
 
You've written that you don't want to 301 the domain the client's website. So you've narrowed your choices to two, which are both pretty much the same thing - redirect the domains to an intermediary/buffer website.

The difference between these options is simply whether the intermediary website is one you own (a domain for a local food site) or one you don't (a web 2.0 site).

I'd make my decision based on cost, and redirect to a web 2.0 site - particularly if you have one that has been registered for a while.

I would also make sure that I don't redirect all links to these domains to a single URL (e.g. the home page of the web 2.0). I would look at where the links pointed originally and try and replicate that structure.

If each of the domains to 301 has links to 3 URLs, make sure that on the web 2.0, the domains redirect to 6 URLs on the web 2.0 (none of which should be the home page). Don't be lazy and redirect everything to the home page.
 
True SEO said:
Option 2 will be my preferable choice
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thanks for your answer, this is also my preferable option. I have started also 2.0s to help me boost the client site. I see this as PBN
 
Unreliable Witness said:
You've written that you don't want to 301 the domain the client's website. So you've narrowed your choices to two, which are both pretty much the same thing - redirect the domains to an intermediary/buffer website.

The difference between these options is simply whether the intermediary website is one you own (a domain for a local food site) or one you don't (a web 2.0 site).

I'd make my decision based on cost, and redirect to a web 2.0 site - particularly if you have one that has been registered for a while.

I would also make sure that I don't redirect all links to these domains to a single URL (e.g. the home page of the web 2.0). I would look at where the links pointed originally and try and replicate that structure.

If each of the domains to 301 has links to 3 URLs, make sure that on the web 2.0, the domains redirect to 6 URLs on the web 2.0 (none of which should be the home page). Don't be lazy and redirect everything to the home page.
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Thanks for your time and answer. The 2.0 site is a pretty new, I would say is even fresh. Would you redirect both of the websites to the 2.0 in this case?
 
Hexedog said:
Thanks for your time and answer. The 2.0 site is a pretty new, I would say is even fresh. Would you redirect both of the websites to the 2.0 in this case?
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No, I'd redirect each domain to a different web 2.0. It gives you a chance to diversify anchor text and looks a little less suspicious. From a content cost point of view, there would be little difference.
 
Unreliable Witness said:
No, I'd redirect each domain to a different web 2.0. It gives you a chance to diversify anchor text and looks a little less suspicious. From a content cost point of view, there would be little difference.
Click to expand...

Thank you. For this 2.0 my idea was to buy some cheap backlinks to boost it and from there to support the client website. do you think that two 301s in another site would be considered as suspicious in G's eyes?
 
For 2020, I have a 0 301 policy on my behalf. They don't provide any longlasting value, and is a full loss except for churn and burn sites, which are not the case. I've lost too much money with 301 so far.

If I were you I would make two legit sites and send some contextual links from the home in a nicely formatted text to your client site. You may require these two sites for future uses in the future sending more links, or creating subpages linking from home that send more links. If the expired domains are not great for this hard task, do the 301 and let them expire.
 
SirLouen said:
For 2020, I have a 0 301 policy on my behalf. They don't provide any longlasting value, and is a full loss except for churn and burn sites, which are not the case. I've lost too much money with 301 so far.

If I were you I would make two legit sites and send some contextual links from the home in a nicely formatted text to your client site. You may require these two sites for future uses in the future sending more links, or creating subpages linking from home that send more links. If the expired domains are not great for this hard task, do the 301 and let them expire.
Click to expand...

Thank you for your answer. This is my idea also, just to make two legit websites and from there to send some contextual backlinks to the client property. I have a long-term plan for this city(in terms to other business idea) so having two or three relatively strong websites would be more than beneficial.
 
Just a bit of update: I just saw that one of these businesses has created a new website and just dropped the old one. So the possibility of creating a legit site isn't valid anymore.
 
Do the expired domains have valuable backlinks? - can you look at the backlinks and think to yourself "these would benefit my client's website"? If yes, then just 301 redirect the website. If they don't provide much of an advantage in terms of additional backlinks, I definitely don't see anything wrong with the 2nd option and creating a type of PBN for your client if you have the time and know-how.
 
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