I recently changed name of my business. I have several new partners with high pr domains who will link to my new page when I send them our story. My old page have lots of links, but also broken links. So first question: Shall I ask partners to write articles now and link to my old page. Then my old page get stronger before redirect. They will also write articles again and link to my new page. will this have any better effect than having the partners writing two articles with links to my new domain only? Second question: shall I fix broken links before 301 redirect? Third question: When redirecting, should I just redirect 301 or should I deep redirect? So that the articles about different subjects which they are ranking for is redirected to new pages where I want to rank for the same subjects? Or should I just do one redirect? Or both?