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301 re-direct

Discussion in 'White Hat SEO' started by anderson313, Jan 26, 2014.

  1. anderson313

    anderson313 Newbie

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    My question is this:

    I bought some expired domains in my niche. They have no content on them

    For a 301 re-direct is it better to:

    1) have content on them that is niche related to pass link juice
    2) no content on them
    3) makes no difference

    Example:

    Money site:

    Dry cleaning Dallas

    Bought expired domains (blank)

    bestdrycleaningsupplies
    topdrycleaners

    Should I put dry cleaning content them and then do the 301, or just point them as is?

    If it is better how much of a difference does the 301 make with content on the site that passes the juice?
     
  2. ArtVandelay

    ArtVandelay Power Member

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    I've heard it both ways, however I can't say that I have any personal experience proving one or the other.

    I'll be looking forward to what other people have to say. :)
     
  3. laowai

    laowai Power Member

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    If you are going to 301 you don't need any content as the site wouldn't ever get crawled or indexed as bots will be also redirected to destination site
     
  4. ArtVandelay

    ArtVandelay Power Member

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    I guess it partially depends on if you're planning on doing any additional link building.
    It's a matter of opinion, but if you won't be building any additional links to the sites you're redirecting I'd say you'll probably be OK not putting any content on them.
     
  5. zakotica

    zakotica Registered Member

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    Thanks for new knowledge guys. Personally, I mainly use 301s to redirect duplicate/mirror pages.. For example, world-wide-web main site with Google index and non-www version .

    Is is a good or bad practice? all feedbacks for my experience are appreciated
     
  6. ArtVandelay

    ArtVandelay Power Member

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    Yes, that's a good practice. Make sure your www's are redirected to your non, or vice versa.
    However I think this is usually done automatically by most hosts if you configure things correctly.
     
  7. WebMeUp

    WebMeUp Regular Member

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    Home Page:
    The 301 redirect is seen as a "permanent move" of the content, and the links to the page, to a new location and the search engine acts accordingly. It just doesn't care about the content located on the 301-ed domain.

    That's why it's not necessary to place any content there.

    However, if you are planning to utilize those domains for some other purposes (additional link building, for example), you can't do without relevant content.
     
  8. ArtVandelay

    ArtVandelay Power Member

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    Are you saying that if you build any additional links to a 301ed page, you should make sure to have content on that 301ed page?
     
  9. WebMeUp

    WebMeUp Regular Member

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    Not exactly.

    First, one can build more links to those purchased domains (that's why content is needed there) and then redirect them to the main one. Thus more link juice will run to the main domain.

    Creating content for already 301-ed domain in order to get more links doesn't make sense, as its server won't show that content anyway.
     
  10. kazhkaz

    kazhkaz Jr. VIP Jr. VIP Premium Member

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    There is no difference. Google bot is redirected to a new page before it can read the old page.
     
  11. ArtVandelay

    ArtVandelay Power Member

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    I think I see what you're saying.
    So can you buy a domain (with preexisting links), 301 redirect it to your money site (with no content on it), and continue building links to the domain you bought for extra link juice? Or would you prefer to cease building new links to a site that you're going to 301 until you actually redirect it?
     
  12. grim111

    grim111 Regular Member

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    No content needed, it will pass backlink juice to your site same as if you would have 1 link on that page.