[I posted this in an FB group a few weeks ago and reposting]
Hey guys, so 2 hours ago I walked out of a meeting. I closed a client for 27k... and I'm only 18.
I did this with ZERO adspend, NO email list, NO facebook group, NOTHING.
HOW?
Word of mouth, and providing value.
It all started 2 months ago, I reached out to a salon in my area offering to run their ads for 7 days for FREE.
They agreed.
I provided SOO much VALUE that there was no way they wouldn't hire me after the 7 days.
After the 7 days trial, I set up a meeting with her husband who's in charge and pitched them for $1500/month. They were a little uneasy, but what sold them, in the end, were 2 things:
1. The ROI they received
2. The customer service they received, it's the relationship that I nurtured with them that eventually sold them on it.
It gets better...
So after running the salons ads for 1 month, we had another meeting.
Her husband owns a car repair shop, autobody shop, exotic car repair shop, and the salon.
At the end of the meeting, I walked out with a 27k total deal (6 month contract for 3 businesses, and 3-month contract for the other)
At the end of the contracts, we'll be meeting up again to negotiate a different price... a higher price.
Moral of the story: PROVIDE value, and over deliver.
If they hire you for a 2k job, you should do a job that's worth 6k.
If you're just starting out in your business and NEED work, there's no shame in doing a little work for free to get your foot in the door.
Even something as easy as setting up the Facebook pixel on their website (5-minute job), is enough to get your foot in the door.
Or set up a small FB campaign for them
Or make them an email to send out to their email list.
Literally anything.
A small gesture might lead you to a 27k deal.
- Marko
