1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

125 clicks with 0 conversions.. What am i doing wrong?

Discussion in 'Facebook' started by Gman90, Dec 9, 2014.

  1. Gman90

    Gman90 Newbie

    Joined:
    Dec 9, 2014
    Messages:
    7
    Likes Received:
    0
    Hey guys, I am new to PPC campaigning but have recently been running a couple ads on facebook. My 2 ads I am currently running are pretty broad when it comes to targeting but I am targeting Women 30-65 in the USA for a Letter from Santa to their child. I have had quite a few "likes", Shares and commenting on my ads but still 0 conversions. My budget isn't huge so I may not be getting enough exposure.. I have 2 different sets of Ad Copy, 1 is being ran on mobile exclusively and the other on mobile and desktop, both similar response in likes, comments and shares. I previously ran a $100 iTunes Giftcard giveaway, paid on email submits only, similar response to these campaigns, good feedback but 0 conversions. I also ran that one on bing with 4 different text ads, total of 250 clicks, 0 conversions. I am at loss of what I am doing incorrectly or if I need to give it more time. Any input is greatly appreciated.

    Thanks in advance!

    G
     
  2. SavageX

    SavageX Junior Member

    Joined:
    Apr 5, 2014
    Messages:
    122
    Likes Received:
    30
    Location:
    UK
    bad product /////
     
  3. Gman90

    Gman90 Newbie

    Joined:
    Dec 9, 2014
    Messages:
    7
    Likes Received:
    0
    Both bad offers? The music gift card was as simple as an email submit..the Santa one I'm running now is $19.99.. I'm only registered with 1 affiliate network..should I look into others? Or what would you recommend?
     
    Last edited: Dec 9, 2014
  4. Paper-Boy

    Paper-Boy Elite Member

    Joined:
    Jun 17, 2009
    Messages:
    5,116
    Likes Received:
    1,821
    Are you direct linking? If so, try split testing multiple landing pages.

    I would try leads that offer $10 payouts or sales that offer $20+ payouts..

    It's hard to turn a profit using email submits unless you're getting penny clicks from a laser targeted audience.
     
  5. Gman90

    Gman90 Newbie

    Joined:
    Dec 9, 2014
    Messages:
    7
    Likes Received:
    0

    Thanks for the advice, the one I am running now would be a $17.90 payout. I am direct linking from Facebook currently. Spent $100 over 5 days and 0 conversions. Avg of .60 per click. I have yet to make a landing page, do you recommend just putting some information on the page with a Call of action that directs to the offer?

    Thank you!

    G
     
  6. Dayowl

    Dayowl Junior Member

    Joined:
    Jan 5, 2015
    Messages:
    149
    Likes Received:
    27
    Occupation:
    Making money on internet
    Location:
    Europe
    Hey, What up ? any news? btw be aware of direct linking on facebook. You can get ban easely . Also if you creating LP try create LP in same color tone like actual offfer page
     
  7. magicman2003

    magicman2003 Registered Member

    Joined:
    Oct 17, 2014
    Messages:
    83
    Likes Received:
    13
    Occupation:
    We manufacture Tshirts, Hoodies, Sweatshirts, Legg
    Location:
    India
    Home Page:
    These are the rules that I follow and you can follow too.

    - Get a minimum of 10,000 impressions per ad or get a minimum of 100 clicks per ad.

    and check the number of conversions that you get. If it is not profitable kill the campaign..as simple as that..! It can be any reasons below

    1. Bad landing page or (test various landing pages with the above rule (10,000 impressions or 100 clicks))
    2. Bad product

    These are the typical statistics for a banner ad

    1. CTR for a banner ad in Facebook around - 0.25%
    2. Conversion rate - 0.6%

    Compare these statistics with your statistics and rate your campaign..!
     
    Last edited: Jan 5, 2015
  8. govindaraj

    govindaraj Power Member

    Joined:
    Aug 28, 2014
    Messages:
    584
    Likes Received:
    40
    Occupation:
    Social Marketing Account Creations
    Location:
    SALEM
    bad product mate. . . .
     
  9. anderson130

    anderson130 Newbie

    Joined:
    Jul 5, 2013
    Messages:
    15
    Likes Received:
    4
    I havent had much luck myself
     
  10. RB1987

    RB1987 Junior Member

    Joined:
    Aug 24, 2013
    Messages:
    163
    Likes Received:
    39
    Occupation:
    MMO
    Location:
    Internet
    Home Page:
    You should change the product bro,They can't be a good product i guess.
     
  11. sashablack

    sashablack Elite Member

    Joined:
    Jan 8, 2010
    Messages:
    3,697
    Likes Received:
    2,050
    Gender:
    Male
    Solution: Use Custom Audience Ads and stop waisting money!

    -Sasha
     
  12. itskelsy

    itskelsy Newbie

    Joined:
    Feb 11, 2015
    Messages:
    13
    Likes Received:
    0
    It's hard to get conversions through Facebook in my experience. I'd definitely turn to Google Adwords for something like this in the future, however, Facebook is great for gaining exposure to your brand.
     
  13. Golonzo

    Golonzo Junior Member

    Joined:
    Feb 10, 2008
    Messages:
    103
    Likes Received:
    15
    that's what i suspect as well, poor offer. It also could be that offer only does well with other kinds of traffic.
     
  14. Second Mate

    Second Mate Newbie Premium Member

    Joined:
    Feb 12, 2014
    Messages:
    43
    Likes Received:
    9
    Occupation:
    Digital Strategist
    Location:
    The Darkside
    bad offer, bad targeting, and misunderstanding of the type of people free lures in.
     
  15. pulkitseo

    pulkitseo Senior Member

    Joined:
    Apr 25, 2013
    Messages:
    1,027
    Likes Received:
    133
    Home Page:
    keep your campaign tight, bid for exact match and choose the keyword that just describes your service...
    it will decrease ur clicks but you won't loose money.
    conversions come with
    - better landing page
    - the offer you are offering..
    - your TG.
     
  16. TeKn1qu3z

    TeKn1qu3z Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 26, 2012
    Messages:
    884
    Likes Received:
    220
    Occupation:
    Amazon FBA Guru
    Location:
    The Office
    Get another Product and try to promote, you willl see some conversations in them.
     
    • Thanks Thanks x 1
  17. Seasons

    Seasons Newbie

    Joined:
    Apr 27, 2015
    Messages:
    21
    Likes Received:
    2
    Location:
    Finland
    What is a good landing page? I mean... exemple of one of some? :)
     
  18. suradreamz

    suradreamz Power Member

    Joined:
    Jun 30, 2013
    Messages:
    515
    Likes Received:
    48
    Gender:
    Male
    Home Page:
    I think you need to do a research on your target audience...otherwise FB will suck your $$ within few hours
     
  19. Gaurav88

    Gaurav88 Newbie

    Joined:
    Jun 16, 2015
    Messages:
    29
    Likes Received:
    4
    Location:
    India
    Hello Mate,

    Here are few tips to generate some quick conversions from Facebook.

    Keep your campaign setting tight

    Keep testing with Ad copies & especially with landing page

    Run 2 landing pages with different set of Ad copies

    If there is any ongoing offer then mention the same in Ad copies too.

    PM me over skype if you need any further help.
     
  20. AJay1

    AJay1 Newbie

    Joined:
    Jun 15, 2015
    Messages:
    18
    Likes Received:
    2
    i found setting the age range made a massive difference in my conversions, think about what age group would most need your product.