[$100k Flip] Building and Flipping Assets

INCC · Apr 10, 2019

Goodluck with your journey.

Few tips and suggestions that you might have missed:

- Create multiple sites once, the site age is important factor when it comes down flipping it.. not always when the revenue starts coming in.
- You need to create multiple sites now, since this determines where you can later flip it. For example, EmpireFlippers wont take your site even if you have 3 months 100 K revenue - From the biggest marketplaces only Flippa doesn't have any requirements for site age.
- Your monthly goal for flipping is too low. A 6 months old site with min 100 USD revenue each month is almost worth nothing.. Again if you build these sites one by one, you will never reach 100 K goal.
- Attach Google Analytics to each site when you create it... On Flippa, all sites with GA info get much more $$$ out than without it.
- Stop calculating your business worth from the revenue: Some people suggest that a site is worth x12 - x24 of the last 6 months revenue number.. I can assure you that you wont sell a site for 24,000 on Flippa that brings in 1000 USD for the last 6 months.

These are just my 2 cents to you.. Last year flipped 60K worth of established sites and 20K worth of starter sites (without any revenue). It's a a lot of hit and miss, in few instances i needed to relist my sites since there wasnt any buyers and eventually sold way under the market value.

So build a lot and get couple seller accounts. Definitely if you plan to flip these on Flippa.

Hope that helps.

Jwick · Apr 10, 2019

JackTheMerchant said:
==
Update: Day 54
==

Hi-ya! Sorry for the lack of updates, I got really into setting up everything, and putting it all together that I forgot to update this thread. Right now the website is fully built and has 3 main sections to it:

Free section - Monetized by ads

eCommerce section - Monetized by sales

Membership section - Monetized by subscription

I wanted every part of the website to be monetized so no traffic went to waste. Not every visitor will convert, but every visitor should have do something. I set it up this way because everyone there's a simple funnel going on here:

Free section -> submits email / subscribes to messenger -> upsell to products -> upsell to membership

The free section is monetized by Adsense and Media.net right now. The eCommerce section is my own products and the membership is also my own.

Here are some earnings since my last update:

Free section: $151.04 + $36.86

eCommerce: $1,231.49 + $509.49

Membership: $493.90 reoccurring

There's still a lot to do and I'm just getting started on this website! Right now, the main goal is to optimize the free section first and work on my upsells to the eCommerce side.

Wow those are good numbers. Damn. From 0 to around 3k
What was the marketing budget?

And you will be keeping it for 4 months until you flip?

jhogist · Apr 10, 2019

Congrats Bro, will be following your journey...

JackTheMerchant · Apr 10, 2019

kushmoney said:
Seems like you really thought this site through. Congrats on the progress you've made so far. Keep up the great work. I will be following this thread from now on.

Took a little while to plan but feeling good about the whole website now. Thanks for following!

Jwick said:
Wow those are good numbers. Damn. From 0 to around 3k
What was the marketing budget?

And you will be keeping it for 4 months until you flip?

Marketing budget was $1500 / month. I most likely will be holding it longer than 6 months, there's a lot left to do.

jhogist said:
Congrats Bro, will be following your journey...

Thanks jhogist! Glad you're following along.

INCC said:
Goodluck with your journey.

Few tips and suggestions that you might have missed:

- Create multiple sites once, the site age is important factor when it comes down flipping it.. not always when the revenue starts coming in.
- You need to create multiple sites now, since this determines where you can later flip it. For example, EmpireFlippers wont take your site even if you have 3 months 100 K revenue - From the biggest marketplaces only Flippa doesn't have any requirements for site age.
- Your monthly goal for flipping is too low. A 6 months old site with min 100 USD revenue each month is almost worth nothing.. Again if you build these sites one by one, you will never reach 100 K goal.
- Attach Google Analytics to each site when you create it... On Flippa, all sites with GA info get much more $$$ out than without it.
- Stop calculating your business worth from the revenue: Some people suggest that a site is worth x12 - x24 of the last 6 months revenue number.. I can assure you that you wont sell a site for 24,000 on Flippa that brings in 1000 USD for the last 6 months.

These are just my 2 cents to you.. Last year flipped 60K worth of established sites and 20K worth of starter sites (without any revenue). It's a a lot of hit and miss, in few instances i needed to relist my sites since there wasnt any buyers and eventually sold way under the market value.

So build a lot and get couple seller accounts. Definitely if you plan to flip these on Flippa.

Hope that helps.

Holy! Thanks for all the tips. Definitely did not know about majority of the points you mentioned. I thought revenue would be the most important thing and focused a lot on that as well as traffic sources.

I think for this one I will have to hold onto longer than 6 months, but I will start the next website once everything is settled on this one.

I hope I can get to your level and flip that much in a year.

Jwick · Apr 11, 2019

INCC said:
Goodluck with your journey.

Few tips and suggestions that you might have missed:

- Create multiple sites once, the site age is important factor when it comes down flipping it.. not always when the revenue starts coming in.
- You need to create multiple sites now, since this determines where you can later flip it. For example, EmpireFlippers wont take your site even if you have 3 months 100 K revenue - From the biggest marketplaces only Flippa doesn't have any requirements for site age.
- Your monthly goal for flipping is too low. A 6 months old site with min 100 USD revenue each month is almost worth nothing.. Again if you build these sites one by one, you will never reach 100 K goal.
- Attach Google Analytics to each site when you create it... On Flippa, all sites with GA info get much more $$$ out than without it.
- Stop calculating your business worth from the revenue: Some people suggest that a site is worth x12 - x24 of the last 6 months revenue number.. I can assure you that you wont sell a site for 24,000 on Flippa that brings in 1000 USD for the last 6 months.

These are just my 2 cents to you.. Last year flipped 60K worth of established sites and 20K worth of starter sites (without any revenue). It's a a lot of hit and miss, in few instances i needed to relist my sites since there wasnt any buyers and eventually sold way under the market value.

So build a lot and get couple seller accounts. Definitely if you plan to flip these on Flippa.

Hope that helps.

Hey this is golden. Thank you.
1) Dont make one site, make multiple. Its the age that matters not the revenue. Going to remember this one!

Why isn't flippa recommend though just a general question.

JackTheMerchant said:
Took a little while to plan but feeling good about the whole website now. Thanks for following!

Marketing budget was $1500 / month. I most likely will be holding it longer than 6 months, there's a lot left to do.

Thanks jhogist! Glad you're following along.

Holy! Thanks for all the tips. Definitely did not know about majority of the points you mentioned. I thought revenue would be the most important thing and focused a lot on that as well as traffic sources.

I think for this one I will have to hold onto longer than 6 months, but I will start the next website once everything is settled on this one.

I hope I can get to your level and flip that much in a year.

Oh so uou have spent more on marketing than you have received from your revenue..but your main goal is to flip and not make money from the revenue. Aight. Am following this.

Give us updates every 2-3 weeks or so. Goodluck man

INCC · Apr 11, 2019

Of course revenue matters, but a 6 months old site with 6000 $ revenue is worth less than 12 month old site with 6000 $ revenue.

JackTheMerchant · Apr 11, 2019

Jwick said:
Hey this is golden. Thank you.
1) Dont make one site, make multiple. Its the age that matters not the revenue. Going to remember this one!

Why isn't flippa recommend though just a general question.

Oh so uou have spent more on marketing than you have received from your revenue..but your main goal is to flip and not make money from the revenue. Aight. Am following this.

Give us updates every 2-3 weeks or so. Goodluck man

Yup, I had to spend a bit more to find the right audience for the website. But I know my demographic now, where they hang out, and their likes and dislikes.

I'm predicting that next month or the month after, the website will start to break even or be in the green. Which will be nice to have a website be able to take care of itself.

INCC said:
Of course revenue matters, but a 6 months old site with 6000 $ revenue is worth less than 12 month old site with 6000 $ revenue.

This makes sense to me, more data showing that earnings are stable and a safer/better buy for the buyer (unless I'm completely wrong haha).

Jwick · Apr 11, 2019

JackTheMerchant said:
Yup, I had to spend a bit more to find the right audience for the website. But I know my demographic now, where they hang out, and their likes and dislikes.

I'm predicting that next month or the month after, the website will start to break even or be in the green. Which will be nice to have a website be able to take care of itself.

This makes sense to me, more data showing that earnings are stable and a safer/better buy for the buyer (unless I'm completely wrong haha).

I think its more about it making consistent 6k a month for the past 12 months. Which has much more weight to it than just a 3 month old site making the same

SocialMediaZZ · Apr 11, 2019

Following!

Mr. Wick · Apr 11, 2019

Can you go into a little more detail on your research process - keyword and niche? I would love to know how you established the plan and then pumped your budget in it to receive revenue so quickly

TelegramDominator · Apr 11, 2019

In the amounts you expect to sell, usually the buyers are with enough experience and they will probably also ask for detailed expenses report.
When you say expenses of about $ 1500 per month.... This does not sound good .... because if it is an economic given number that does not change and stays fixed especially as the site grows and needs more powerful hosting and more expensive maintenance.

Try to disassemble your expenses into two parts.
1). One-time expense such as: design/programming/domain.
2). Current expenses that vary each month as: hosting / organic marketing / pay marketing / cost of labor for various tasks etc....

and try to make a distinction between the budget you allocate and what you actually pay.

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