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10 Shocking But True Display Advertising Stats

Discussion in 'Media Buying' started by aceprogrammer, May 1, 2013.

  1. aceprogrammer

    aceprogrammer Junior Member

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  2. partymarty4870

    partymarty4870 Elite Member

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    I come from a land downunder
    I wouldn't call completely ridiculous stats "interesting" myself, but theres some gold in them there comments
     
  3. peterno

    peterno Registered Member

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    I think it is real. I have run some banner impressions campaign and all fail
     
  4. saxgod

    saxgod Regular Member

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    What stupid statistics:
    - You are more likely to complete NAVY SEAL training than click a banner ad.
    - You are more likely to get a full house while playing poker than click on a banner
    - You are more likely to summit Mount Everest than click a banner ad.
    - You are more likely to birth twins than click a banner ad.
    - You are more likely to get into MIT than click a banner ad.
    - You are more likely to survive a plane crash than click on a banner ad.

    It is still me who decides if I'm going to click the banner, so "more likely" is stupid.
    Well. I guess next time i'm doing any of those things, I'll take out my tablet, go to a website and click on a banner. Poof! Suddenly i'm on the mount everest playing poker while doing navy seal training, with a letter of MIT, getting a call from my girlfriend she is giving birth to twins and on my way home surviving the plane crash.
     
  5. iNetBlue

    iNetBlue Newbie

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    This shows us that it is time for another kind of advertising.

    Sth. new which catches the users' attention.

    Standard banners' CTR and CR are too bad!
     
  6. kryler

    kryler Junior Member Premium Member

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    You can prove anything with statistics... except the truth.

     
  7. Ricky Roma

    Ricky Roma Regular Member

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    This biased shit full of trivial statistic info.
     
  8. GreenDolla

    GreenDolla Regular Member

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    people will still make bank regardless of how low ctr are.. its called scaling either your traffic sources or Scaling to Multiple Campaigns
    example having 40 small campaigns making $100 PROFIT every day 40 x 100 = $4000/day Easier said then done but still there are people doing this everyday with display and text and every other form of advertising. The point is that if you let this dumb article steer you away from display advertising your retarted..its just so easy to scale and so much traffic out there that the low CLICK THROUGH RATES are irrelvaent thats why you have to test & test and optimize to increase your CTR..
     
    Last edited: May 16, 2013
  9. imperial444

    imperial444 Elite Member

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    Some people just do a false things like thinking they've uploaded money to media buys and they good to go. But it involves hard work like any other niche in IM
     
  10. jimdones

    jimdones Junior Member

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    this isn't really about statistics it's about hubspot wanting link bait, or tweet bait. "horrifying shocking truth" as a title and then "tweet me tweet me tweet me" on every line.. give me a break.

    haven't done media buying and can't tell you if you'll win or lose, but when i put banners on my website, i got clicks. and sales. maybe it was niche dependent, maybe i was lucky, or maybe people just click banners.

    and i personally have also clicked many banners. and bought stuff. if it's targeted to what i need and it looks trustable then i will click it. why shouldn't i. wtf.

    and i wonder why some savvy marketers put banners on websites month after month, paying a ton for it - because they get no clicks? month after month? and they keep paying for the banner spot?

    now tweet me tweet me tweet me.

    fucking bullshit.
     
  11. oozyluce

    oozyluce Regular Member

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    They say that you can manipulate the numbers to make them say anything you'd like. This is a perfect example of this statement.

    I do agree, however, that re-marketing is one of the most effective media-buying tactics that can be mastered fast and easily
     
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  12. Panther28

    Panther28 Elite Member

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    If i am a navy seal, playing poker with a full house, on the top of everest, while my wife is having twins, and my acceptance for MIT is delivered to me via email, and a plane is about to crash into the top of the mountain.

    Are you honestly telling me, i won't click an ad, that says "cheap & quick holidays to spain"

    Bullshit.
     
  13. Thorman

    Thorman BANNED BANNED

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    It has been a long know stat about banner ads. I somtimes click them just to see what they are pushing....but of course,....i don't buy. Banner ads should be reserved for Large companies who need image advertising...not for the small business entrepreneur.
     
  14. chumpss

    chumpss Regular Member

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    lol pretty funny but probably true.
     
  15. lancis

    lancis Elite Member

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    Its a perfect example of a person who is judging the world using his own experiences.

    My uncle, who understand nothing in computers just made his first steps in the Internet. His CTR is 100%, because he still takes ads for content.
     
  16. Russian-Czar

    Russian-Czar Regular Member

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    That's true, people who don't know anything about computers

    • 2.4 billion ? Number of Internet users worldwide. so about 40% use a computer.
    This is older article but don't thinks much changed;
    http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/
     
  17. dkdanielkli

    dkdanielkli Regular Member

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    Some interesting stats indeed. You should paste them next time.
     
  18. shanker20

    shanker20 Junior Member Premium Member

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    Really interesting post, good one..
     
  19. deedee1whoa

    deedee1whoa Power Member

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    Real or not, some of these 'facts' are just hilarious! :)
     
  20. Skirmish

    Skirmish Newbie

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    lol Love it, especially the comments