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10 Guest posting Mistakes

Discussion in 'White Hat SEO' started by back2form, May 7, 2017.

  1. back2form

    back2form Jr. VIP Jr. VIP

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    Guest blogging can be an excellent way to build your business. It gets you and your work in front of people who may never have otherwise heard of you, and helps you build authority in your niche.


    However, when guest blogging is done wrong, it can be completely ineffective, and even harmful to your brand. This post will look at 10 common mistakes to avoid when engaging in guest posting for your business.

    1. Writing about your business.

    If you're lucky enough to get a guest posting opportunity on a great site, don't blow it by writing a blog post about your business or products.

    Most likely, the blog owner won't even accept your post in the first place. They know their readers don't want to read an ad or promotional post, and probably won't be thrilled that you tried to use their platform for your own purpose.

    Even if your post does make it onto the blog, your promotional post is unlikely to get many views, shares or links - the very reasons you're engaging in guest blogging in the first place.

    2. Not linking back to your website.
    While SEO shouldn't be the main purpose of your guest blogging efforts, including a link back to your site is still vital. Without a link, readers will have no way to find you or to read more of your content.

    Keep in mind that sites may or may not allow links within the body of your post. However, the vast majority of sites who are curating content will at least let you include a link in your author bio. This bio (and link) will be the key to generating referral traffic and leads.

    If you're allowed to include links within your content, use that opportunity to provide additional valuable resources to your readers that relate to your topic. While you'll definitely want to link to other, outside sources for your article, including a couple of links to your own (relevant) content is usually just fine.

    3. Not including an enticing offer.
    If the primary goal of your guest blogging is brand recognition, including an offer in your author bio isn't absolutely necessary. In fact, in my own bio, I rarely share anything except a brief introduction to myself and my business, and a link back to my homepage.

    However, if you're looking to generate leads through your guest post, I'd strongly encourage you to include a free offer in your bio. This could be a free ebook, guide or other downloadable resource, and should ideally relate directly to the topic of your guest post (e.g., offering a free ebook on how to get clients when posting on a business-related site).

    4. Writing for a site that won't send targeted traffic.
    The appeal of writing for a popular, high-traffic site is undeniable. Many business owners work on the assumption that all traffic is equal, and that a site with tons of visitors is better than a smaller site with less traffic.

    However, it's also important to consider the quality and relevance of that traffic. A small, niche site with a loyal and responsive audience is often better than a larger site that covers a wide variety of unrelated topics. These niche visitors will be more likely to engage with you one-on-one, and to be interested in your offer

    By way of example: I've guest blogged on huge sites that receive hundreds of thousands or even millions of pageviews a day, and have received 400 views and little to no referral traffic. Conversely, I've guest posted on much smaller sites and received thousands of views and dozens or even hundreds of leads. Which one sounds more appealing to you?

    5. Using it solely as a way to get inbound links.
    Google has been very clear that guest blogging just for links is not okay.

    Watch this Video :


    In fact, using it for that purpose is what gave guest blogging the reputation of being spammy in the first place.

    Apart from being frowned on by Google, it's just not a wise business decision. Approaching guest blogging with the mindset that "I'm only doing this for the link" tends to lead to low-quality content, and that isn't good for anyone -- especially your business.

    Instead, focus on using guest posting as a way to build interesting content for the readers and an awareness of your business. When you create good information for the readership in the first place, your guest posting will naturally generate beneficial traffic and leads for you. A good rule of thumb is to ask yourself, "Would I be contributing this post even if I wasn't getting a link back to my site?"


    6. Not having great content on your own site first.
    Having a link to your site in your author bio and in the body of your guest post should generate referral traffic back to your site. But what will people find when they arrive there? Are you offering valuable content on your own personal site that will help solidify your reputation as an expert in your field?

    Creating at least 10 high-quality posts on your blog before you even submit your first guest posting query. Not only will you need this collection of quality articles to showcase your writing skills and knowledge to potential sites, but these are posts you'll be able to link back to within your guest blogs.


    7. Contributing low-quality posts.
    There can be a temptation to contribute sub-par content when you're guest blogging. You may reason that this is primarily a tool to get people to your site, so your content doesn't have to quite as good as your regular writing.

    There are a few problems with this. First, this strategy will guarantee you never get asked to write another guest post on that site. Second, the blog owner is unlikely to promote a poor-quality posts heavily to his or her audience. Finally, those who do read your post are unlikely to click through to your site anyway.

    In other words, if you're not going to write a high-quality post, you might as well save yourself the time and effort and just not contribute a post at all! The rule of thumb is to write your best -- always --no matter what.

    8. Your strategy relies on doing one-off posts instead of building relationships.
    There's nothing wrong with contributing one or two posts to a site, and then moving on to bigger and better things. However, if this is your entire strategy, you'll probably find it's not as effective at building connections as you'd like.

    A better strategy is to figure out which sites send the most targeted traffic and leads, and then become a regular contributor. This will allow you to build your reputation through repeated exposure, and will help you nurture quality relationships over time. While this may seem like a lot of work, it's definitely a more effective strategy that will pay-off over the long term.

    9. Pitching blog owners ineffectively.
    Before you even start writing your post, you'll first need to pitch the owner of the blog. This can actually be the trickiest part, especially when you're pitching a large publication or one with which you have no prior connection.

    Some of my best tips for getting your pitch read and accepted include:
    • Always do your research to find the most suitable person at the organization to which you are pitching. This will often be the editor of the section you want to be featured in. Address the person by name.
    • Take some time to look and read what types of posts (especially guest posts) the site usually publishes.
    • Keep your pitch short and to the point. A 1-2 line description is often sufficient, along with a suggested title.
    • Include a link to your blog so the editor can get a feel for your writing style and choice of topics.
    10. Not writing with the blog's audience in mind.
    Ideally, the target audience for your guest post should be the same as the target audience for your own blog. However, in some cases there may be some differences in terms of demographics, topics-of-interest or even niche

    When writing a guest post, it's important that you're true to your own voice and style. However, you also need to be aware of the needs of the audience and where they are coming from, what they're interested in, and their level of knowledge/interest in the topic you're writing about.

    If you're at all unclear on any of these points, don't be afraid to ask the blog owner for details about his or her audience.
    This question along with your own research, should allow you to write a guest post that speaks directly to what the audience really needs and wants to know. Source : www.mattcutts.com || www.forbes.com

    Of course, people make more than 10 Mistakes in guest blogging.. Reason Being :)

    [​IMG]

    So, If you guys made any mistakes while doing guest posting or any previous experience, then - Feel FREE to post here, that will help other members. Shared this in BHW, why because.. I hope this will be Interesting read for one who looking to start their own guest blogging in a perfect way!
     
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  2. sweemoo

    sweemoo Registered Member

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    Thanks for the information, I always wondered about how to approach blogs for guest posting and you give some good tips in step 9. Thank you.
     
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  3. jay yadav

    jay yadav Jr. VIP Jr. VIP

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  4. AnaiculVon

    AnaiculVon Newbie

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    Thanks for this useful tips, I was doing mistake at 7 point
     
  5. jiungsong

    jiungsong Jr. VIP Jr. VIP

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    Wow, is that you in the video you posted?
     
  6. back2form

    back2form Jr. VIP Jr. VIP

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    Nope, It's my cousin brother :p
    We call him Matt, Don't you know him ?
     
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  7. itzmagic

    itzmagic Junior Member

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    Are you serious? You really dont recognize who is there in the video? Welcome to Matt Cutts world
     
  8. MisterF

    MisterF Jr. VIP Jr. VIP

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    Damn, I thought it was Bill Gates.
     
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  9. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    family is imported to be in place 1 :)
     
  10. seoguy81

    seoguy81 Senior Member

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    Nice stuff OP, would be helpful for those looking to get into guest posting. I kind of like to think about guest posts like a different (niche targeted) version of PBN, so to speak and it can help in boosting rankings. Furthermore, it can cost $0 if one spends enough time researching into the guest posts.

    Interestingly, guest posts can allow one to build targeted link building for particular URLs.

    A few more things to add:

    1. Always have some articles ready first (unique, good quality, images/gifs etc. with few versions of bio slug).
    Having an article ready can be a great way to strike the iron while its hot. When you get a positive response from a blog/website owner sending the article can be a great way to get it done without any further issues. Sometimes blog owners can be picky and could change their mind especially if they think that your site is in direct competition to them. Another advantage is that because they replied back in the positive and you sent over the article, chances are that they will publish or queue the post immediately.

    2. Keep the guest post outreach email ready
    Having 3 - 4 different versions of email drafts ready is a great way to quickly copy/paste and send the pitch/email to the blog owner. It saves you a lot of time.

    3. Ideas for guest posts
    From my own experience, when you write a guest post that builds upon one of the existing posts on the website you can expect the blog owner to also show interest in the post and promote it on their social media.

    4. Finding blogs that accept guest posts
    Do a google search with keywords like "write for us" or "share your experience" depending on your niche you are bound to find a couple of blogs. If you feel lazy, pick 2 - 3 competitor URL's and check the backlinks on Majestic. From there, you are bound to come up with a couple of sites where you can guest blog.

    5. Choose the websites wisely
    Just because you are allowed to guest post on a website doesn't mean you have to. Check on the metrics and also other factors like the website's social media presence etc. For the lower metric ones, you could write a guest post and link it to a 2.0 or a 2nd tier site.

    6. Keep a log
    So you don't end up contacting the same websites a month or two later.

    7. Don't damage the website
    It can be tempting to blast the guest post URL with spammy links etc. But remember that you would be damaging the website in question as well as yours. Opt for social links instead, likes/tweets etc.
     
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  11. back2form

    back2form Jr. VIP Jr. VIP

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    Nice - Useful Information! +Rep

     
  12. primechecker

    primechecker Junior Member

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    Don't use dark-blue text on black background haha
     
  13. back2form

    back2form Jr. VIP Jr. VIP

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    Thank you, But i'm not going to hear your words. Because Blue is my fav colour in BHW after getting into Jr. VIP, I started Loving Blue

    Btw, This isn't the thread asking suggestion - which background colour to use :)
     
  14. BeanDH92

    BeanDH92 Regular Member

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    take BHW for example all profiles links are no follow then they are useless
     
  15. Harvey Spector

    Harvey Spector BANNED BANNED

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    IT all about the right content with the right audience blog owner will connect for sure .
     
  16. back2form

    back2form Jr. VIP Jr. VIP

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    How does blogger know ? you're getting him right contents.
    Okay, What will you do, if blogger doesn't respond to your outreach email.

    There is something behind in it, that's what we discussing in this thread :)
     
  17. Harvey Spector

    Harvey Spector BANNED BANNED

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    If blogger is not responding it just you nobody can do any thing all you need to focus on different communities for this kind of outreach program
     
  18. back2form

    back2form Jr. VIP Jr. VIP

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    Yes, i agree!
    But You said, its all about right content with the right audience..
    I replied to tell not just right content with right audience gets guest post published on blogs - Understand
     
  19. back2form

    back2form Jr. VIP Jr. VIP

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    Are you serious ? You really don't recognise ? :)

    [​IMG]


    Damn, Bill Gates is the right answer :) lol

    ha han :) lolz

     
  20. Michael Tussey

    Michael Tussey BANNED BANNED

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    Thanks 4 info