Guest blogging can be an excellent way to build your business. It gets you and your work in front of people who may never have otherwise heard of you, and helps you build authority in your niche. However, when guest blogging is done wrong, it can be completely ineffective, and even harmful to your brand. This post will look at 10 common mistakes to avoid when engaging in guest posting for your business. 1. Writing about your business. If you're lucky enough to get a guest posting opportunity on a great site, don't blow it by writing a blog post about your business or products. Most likely, the blog owner won't even accept your post in the first place. They know their readers don't want to read an ad or promotional post, and probably won't be thrilled that you tried to use their platform for your own purpose. Even if your post does make it onto the blog, your promotional post is unlikely to get many views, shares or links - the very reasons you're engaging in guest blogging in the first place. 2. Not linking back to your website. While SEO shouldn't be the main purpose of your guest blogging efforts, including a link back to your site is still vital. Without a link, readers will have no way to find you or to read more of your content. Keep in mind that sites may or may not allow links within the body of your post. However, the vast majority of sites who are curating content will at least let you include a link in your author bio. This bio (and link) will be the key to generating referral traffic and leads. If you're allowed to include links within your content, use that opportunity to provide additional valuable resources to your readers that relate to your topic. While you'll definitely want to link to other, outside sources for your article, including a couple of links to your own (relevant) content is usually just fine. 3. Not including an enticing offer. If the primary goal of your guest blogging is brand recognition, including an offer in your author bio isn't absolutely necessary. In fact, in my own bio, I rarely share anything except a brief introduction to myself and my business, and a link back to my homepage. However, if you're looking to generate leads through your guest post, I'd strongly encourage you to include a free offer in your bio. This could be a free ebook, guide or other downloadable resource, and should ideally relate directly to the topic of your guest post (e.g., offering a free ebook on how to get clients when posting on a business-related site). 4. Writing for a site that won't send targeted traffic. The appeal of writing for a popular, high-traffic site is undeniable. Many business owners work on the assumption that all traffic is equal, and that a site with tons of visitors is better than a smaller site with less traffic. However, it's also important to consider the quality and relevance of that traffic. A small, niche site with a loyal and responsive audience is often better than a larger site that covers a wide variety of unrelated topics. These niche visitors will be more likely to engage with you one-on-one, and to be interested in your offer By way of example: I've guest blogged on huge sites that receive hundreds of thousands or even millions of pageviews a day, and have received 400 views and little to no referral traffic. Conversely, I've guest posted on much smaller sites and received thousands of views and dozens or even hundreds of leads. Which one sounds more appealing to you? 5. Using it solely as a way to get inbound links. Google has been very clear that guest blogging just for links is not okay. Watch this Video : In fact, using it for that purpose is what gave guest blogging the reputation of being spammy in the first place. Apart from being frowned on by Google, it's just not a wise business decision. Approaching guest blogging with the mindset that "I'm only doing this for the link" tends to lead to low-quality content, and that isn't good for anyone -- especially your business. Instead, focus on using guest posting as a way to build interesting content for the readers and an awareness of your business. When you create good information for the readership in the first place, your guest posting will naturally generate beneficial traffic and leads for you. A good rule of thumb is to ask yourself, "Would I be contributing this post even if I wasn't getting a link back to my site?" 6. Not having great content on your own site first. Having a link to your site in your author bio and in the body of your guest post should generate referral traffic back to your site. But what will people find when they arrive there? Are you offering valuable content on your own personal site that will help solidify your reputation as an expert in your field? Creating at least 10 high-quality posts on your blog before you even submit your first guest posting query. Not only will you need this collection of quality articles to showcase your writing skills and knowledge to potential sites, but these are posts you'll be able to link back to within your guest blogs. 7. Contributing low-quality posts. There can be a temptation to contribute sub-par content when you're guest blogging. You may reason that this is primarily a tool to get people to your site, so your content doesn't have to quite as good as your regular writing. There are a few problems with this. First, this strategy will guarantee you never get asked to write another guest post on that site. Second, the blog owner is unlikely to promote a poor-quality posts heavily to his or her audience. Finally, those who do read your post are unlikely to click through to your site anyway. In other words, if you're not going to write a high-quality post, you might as well save yourself the time and effort and just not contribute a post at all! The rule of thumb is to write your best -- always --no matter what. 8. Your strategy relies on doing one-off posts instead of building relationships. There's nothing wrong with contributing one or two posts to a site, and then moving on to bigger and better things. However, if this is your entire strategy, you'll probably find it's not as effective at building connections as you'd like. A better strategy is to figure out which sites send the most targeted traffic and leads, and then become a regular contributor. This will allow you to build your reputation through repeated exposure, and will help you nurture quality relationships over time. While this may seem like a lot of work, it's definitely a more effective strategy that will pay-off over the long term. 9. Pitching blog owners ineffectively. Before you even start writing your post, you'll first need to pitch the owner of the blog. This can actually be the trickiest part, especially when you're pitching a large publication or one with which you have no prior connection. Some of my best tips for getting your pitch read and accepted include: Always do your research to find the most suitable person at the organization to which you are pitching. This will often be the editor of the section you want to be featured in. Address the person by name. Take some time to look and read what types of posts (especially guest posts) the site usually publishes. Keep your pitch short and to the point. A 1-2 line description is often sufficient, along with a suggested title. Include a link to your blog so the editor can get a feel for your writing style and choice of topics. 10. Not writing with the blog's audience in mind. Ideally, the target audience for your guest post should be the same as the target audience for your own blog. However, in some cases there may be some differences in terms of demographics, topics-of-interest or even niche When writing a guest post, it's important that you're true to your own voice and style. However, you also need to be aware of the needs of the audience and where they are coming from, what they're interested in, and their level of knowledge/interest in the topic you're writing about. If you're at all unclear on any of these points, don't be afraid to ask the blog owner for details about his or her audience. This question along with your own research, should allow you to write a guest post that speaks directly to what the audience really needs and wants to know. Source : www.mattcutts.com || www.forbes.com Of course, people make more than 10 Mistakes in guest blogging.. Reason Being So, If you guys made any mistakes while doing guest posting or any previous experience, then - Feel FREE to post here, that will help other members. Shared this in BHW, why because.. I hope this will be Interesting read for one who looking to start their own guest blogging in a perfect way!