$1.2 CPA for Search Arbitrage

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Fleur Nghiem

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hello evrryone, I do Search Arbitrage with TikTok ads and our target CPA is $1.2 maximum. We're tryin to change the creatives each week but sometime the CPA is still higher than we expect. Anyone do the same business here
 
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Fleur Nghiem said:
hello evrryone, I do Search Arbitrage with TikTok ads and our target CPA is $1.2 maximum. We're tryin to change the creatives each week but sometime the CPA is still higher than we expect. Anyone do the same business here
Click to expand...
In what country are you running ads?
 
ok, Us market
it depends on topics (obviously).
But when i tried Tiktok on March it was on average between 0.60$ an 1$.
 
Fleur Nghiem said:
USA only at that time

yes, the result is good at the beginning then CPA raise gradually. can we connect to discuss more about that
Click to expand...
i just tried Tiktok for 1 month, then i had to pause it.
If you want to discuss more about it anyway, for me it's ok.

Cpa can raise for different reasons.
Creatives, budgets, competition....
 
ppc_beast said:
i just tried Tiktok for 1 month, then i had to pause it.
If you want to discuss more about it anyway, for me it's ok.

Cpa can raise for different reasons.
Creatives, budgets, competition....
Click to expand...
we prepare new creative and always try with new ones each week, the result is still good for a short of time then raise gradually. the overall result is still good but it's hard for us to scale it up
 
Fleur Nghiem said:
hello evrryone, I do Search Arbitrage with TikTok ads and our target CPA is $1.2 maximum. We're tryin to change the creatives each week but sometime the CPA is still higher than we expect. Anyone do the same business here
Click to expand...
It might be higher at beginning, however I believe that your campaign should have split testing on creative level/relevant keyword level. It will position you with more profit.
 
Fleur Nghiem said:
we prepare new creative and always try with new ones each week, the result is still good for a short of time then raise gradually. the overall result is still good but it's hard for us to scale it up
Click to expand...
how do you try to scale? what actions have you tried? do you do it manually?
 
ppc_beast said:
how do you try to scale? what actions have you tried? do you do it manually?
Click to expand...
ye, we just focus and raise the budget of some ads group with ideal CPA, and launch the new ads each week as well
 
Fleur Nghiem said:
ye, we just focus and raise the budget of some ads group with ideal CPA, and launch the new ads each week as well
Click to expand...
In my opinion you should adopt an horizontal scaling.
Duplicate adgroups and set new higher budgets.
The best agencies use automation in order to do that fast. Simple rules, but very useful.
 
I also do search arbitrage for 2 years now. I had extremely good results and I was able to make massive profits during this time, but for some reason I experience a massive drop in epc in the last few months. It's still okay, but I can't even compare it to the results I had before.. Still trying to figure out how can I fix this, because right now I can't scale properly, because my campaigns are dying after 1-2 days, seems like epc and aov goes down day by day. Any suggestion would be appreciated.
 
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