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But there are cases where the country has a relatively small audience, like Chile or Argentina, and to me it always feels strange to segment only them. I don't know why. Do you have any idea what it could be?

what rules?

Can you explain a bit better?

How much can you scale like this, and how long have you been doing it? Can you bring more details, please?

Do you use the same domain across different BMs? How do you rotate BMs the right way? And how does the domain situation work when running ads in multiple BMs?

Do you edit your ad campaigns post-Andromeda? For example, if you have a campaign performing well and 2 out of the 5 creatives are doing poorly, do you delete those 2 and replace them with 2 new ones?

Global campaign vs. a group of specific countries vs. one country per campaign: which one performs better in your experience? What insights can you share? And what’s the best way to scale when selling to multiple countries?

Same creatives for different audiences (segmentations)? How do you scale to the same audience? And what campaign structure do you usually use?

What campaign structure do you recommend?

How are you increasing the number of campaigns and how are you scaling the budget? I’m asking because whenever I validate a good audience, for example, when I have three solid ones. I always end up with the same question: what’s the best way to scale post-Andromeda?

The first insight is that the copy might be weak — a 1.4x ROI is very low. I’d look at the secondary metrics in the structure to see if everything is fine and whether the issue came from the creative or the copy. As for the other creatives, an interesting test would be to set up a CBO with 3 ad...

I’d like to know what kinds of campaigns you’re running, and once you validate an audience, what exactly you do to scale it. How many creatives you put in each campaign, how you increase the number of campaigns, basically anything related to that would be really relevant to this conversation...

Does anyone have that answer?

Guys, stop fighting please :v

Recently, I asked you about the 1-1-1 using $6.50/day, and you mentioned allocating 85% of the budget to the sales campaign and 15% to remarketing, using the 3 best countries and the 3 best creatives. Okay, but how do I scale that? Do I create more CBO campaigns with different creatives for...

1 – My target audience is spread across several countries, and I like the idea of separating campaigns by country. But in practice, sometimes it behaves oddly. I’m not sure if it’s because the country is small, for example, Chile has around 19 million people (and I only target women, which...

My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO? For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I launch multiple CBO campaigns with different creatives for that...

Thank you very much for the feedback, just to clarify a bit more: My biggest question is: where would I face less internal competition when targeting the same audience ABO or CBO? For example, let’s say I validated an audience and now I want to scale it. What’s the best approach? Should I...

After Andromeda, are you still scaling using multiple ABO ad sets with just one creative in each? My biggest question is: where would there be less internal competition when targeting the same audience ABO or CBO? For example, let’s say I validated an audience and now I want to scale it...

ABO vs CBO. I want to know the following: why scale using CBO when if I maintain several ABO sets with low budgets, the ROI will become much more consistent and higher? I have several questions and would like opinions. Within ABO sets, wouldn't there be much less internal competition for your...