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When starting a campaign with a Manual bidding strategy, how do you set the max CPC for KWs? Also, is it right to increase the bids for KWs to the 'first-page bid' suggestion that Google gives after a day of running the camapaign?

Is data collection at the campaign or account level? Say for example, I’m using maximise clicks as the starting bid strategy for a campaign, have had around 5 conversions at the campaign level and 30 at the account level(including all campaigns), now to shift to maximise conversions' bidding...

I'm a content writer and have been learning lead generation for local businesses. How do I get started with getting local business clients. Also, how do you tackle the issue of most local businesses not being ready to offer more than $2000/month(It's close to impossible to charge only $2,000 in...

Looking to offer GMB post creation as a service. Is this a service that local businesses would be ready to pay for month-on-month? Also, what would be the ideal price(looking to charge $100 for 8 posts every month - text + design cards)?

Looking to offer GMB post creation as a service. Is this a service that local businesses would be ready to pay for month-on-month? Also, what would be the ideal price(looking to charge $100 for 8 posts every month - text + design cards)?

Topical authority is established when your site becomes the go-to site in a particular niche for search engines. And how do we establish topical authority? When we cover every single topic that’s being searched for in a niche, it gives search engines the sign that we’re the best website in...

Revealing a strategy that has been helping us rank for featured snippets. Seeing good results for most of the clients I've been trying this out. On new sites, we have been able to take the featured snippet position for low and medium-difficulty KWs. We should be able to take this spot for...

Thanks John! Connecting with you on email(as Sriram)

And I’m looking for a suggestion from the community(towards the end of the post)! This method just works. I begin with a Google auto-suggest check of all topics relevant to the keyword. I add these topics to a content brief. Google auto-suggest is a goldmine of topics! Use ‘Keywords...

Let's say I have a dental practice in Austin. Is it possible for me to rank my website for keywords like 'cosmetic dentistry new braunfels' or 'teeth bonding chicago'(assuming I don't have a physical location in both these places)

Trying to rank a few local businesses for local KWs. I see Yelp, Yellowpages, and a few other listing/directory sites ranking on top for almost everything. How easy/hard is it to beat these sites on the SERP?

@warriorsam53 Great! So, when you answer the question right in the snippet, are people clicking through? How has the CTR been? And you had mentioned that you put the answer target in the second paragraph. Does putting it right after the H1 work too? And do you use an H2 before the answer target

The volume check was just using data from tools, which I understand could be really off. Also, is 100-300 words/article good enough to see them rise to the top(though it might have no competition at all)? I was of the assumption that no matter the competition, every article on a new site had to...

Thanks for the answer @warriorsam53! Assuming there's a low-volume keyword with one or two competitors providing a great answer, would you go for it? Just trying to understand how you pick keywords based on SERPs

@warriorsam53 Wonderful journey! When you say you are targeting keywords with no competition, are these KWs zero search volume keywords(at least from the data that tools like AHrefs, Semrush give us)? I believe competition would have already written about keywords with even very low volumes in...

Are backlinks from subdomains really useful? These are not links from Web2.0s but from legit sites which have a 40+ DR. Been hearing a few people say that subdomains are treated as separate sites and hence if the subdomain in itself doesn’t have a lot of link juice passing to it, links from them...

If I've written 100 good articles, would adding 70-100 more articles(in the same niche) each having only 500 words make sense for the sake of creating topical authority(by interlinking)?

So, I was asking in terms of whether having an image between my H1 and the 'answer target' would lower my chances of being featured on the featured snippet, assuming everything else goes right

On my blog, following the H1, I have written an 'answer target' with the hope of being featured as a paragraph featured snippet(when the page appears on the SERP in 1-5 positions). Now, when I add a featured image to the blog, the image comes in between the H1 and my answer target. Assuming...

Say there's an article about dog poop. Do you think one should combine articles like dog diarrhea, constipation, dog pee, and other similar topics each with a considerable search volume into one, or write them separately? Would putting them together improve the quality of the final article and...