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Just like the title says, what are the pro's and con's? I see people on here swearing by boosting post only while others say it doesn't matter.

So I just ran a PPE campaign for 24 hours as a test. I targeted Facebook and Instagram feeds, surprisingly 100% of my engagement was through likes on Instagram. 1) Should I re-run the campaign again and fine tune it for instagram? I never targeted on instagram before so I'm not exactly sure the...