So I just ran a PPE campaign for 24 hours as a test. I targeted Facebook and Instagram feeds, surprisingly 100% of my engagement was through likes on Instagram. 1) Should I re-run the campaign again and fine tune it for instagram? I never targeted on instagram before so I'm not exactly sure the best way to proceed. I'm thinking of pic + link in bio. 2) Some people say to duplicate the original ad set and increase the budget/audience. Is that correct or should I just re-run the original ad? Good luck to everyone else on their journey!