So I just ran a PPE campaign for 24 hours as a test. I targeted Facebook and Instagram feeds, surprisingly 100% of my engagement was through likes on Instagram. 1) Should I re-run the campaign again and fine tune it for instagram? I never targeted on instagram before so I'm not exactly sure the best way to proceed. I'm thinking of pic + link in bio. 2) Some people say to duplicate the original ad set and increase the budget/audience. Is that correct or should I just re-run the original ad? Good luck to everyone else on their journey!
You should duplicate multiple angles using your best results and run again for multiple till you find better and better results. Don't do Paids Ads or PPC ever if you've no idea what you're doing or did not do your research enough. Money will be burned really fast.
Most of the time even if you have great engagement on Instagram you won't get any sales at all. Split test facebook and Instagram, if you won't get any sales after 2-3 days kill it
