Search results

The August 2026 spam update finished rolling out on 21 August, about 4 days ago. Rankings that slipped this week are often crawl waste, index bloat, or broken templates, not a mystery policy. I run the same technical pass on every site before I touch copy. Crawl budget first - Pull...

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Most people paste a city plus service into ChatGPT and publish the first local page it dumps without asking a real customer anything. What I usually check - Whether the page answers hours, parking, and who actually shows up - If NAP matches the GBP and the footer without cute AI rewrites -...

Found something on AI citation on SEL and figured I'd share it with the community here. AI search engines are shifting how brands appear in results, but true visibility comes from earning citations with links back to owned sources. Brands that master the intersection of SEO and AI optimization...

The lazy default people use for this is assuming Google ignores most programmatic pages without checking their actual behavior. I don't judge it by one thing. I usually look at - - Crawler behavior Does it send different content to Googlebot than users? - Parameter variation Are params...

A couple days ago Ahrefs made a post about Info-gain (I made a thread about it) based on a 3 year old Google patent and their recent findings. It got me thinking and I decided to pen this post for my own personal blog. Halfway through I realised this forum would have better readership anyway and...

Favicons have been dropping to the default globe in Google results for a bunch of sites this week. Google Search engineering confirmed it is on their side and they are pushing a fix. A user pointed out that LinkedIn lost its icons and then Rajan Patel (Google VP of Search Engineering...

Prompt injections have surfaced in a US court filing, echoing the hidden text SEO tricks that worked for 25 years. This reveals how LLMs can be manipulated in ways search engines once were...

Found a really interesting thread post on SEJ. So apparently Google's AI Overviews have reached 2.5 billion monthly users, with zero-click searches at 68% of U.S. traffic. This shift means SEO priorities for 2027 must prioritize AI visibility over traditional clicks. Optimize for AI Answer...

Keyword cannibalization still wrecks a lot of sites and most people only notice after rankings bounce between two URLs for months. Th below SEJ piece walks through a pretty standard workflow pull queries in Search Console, look for the same keyword hitting multiple URLs, then confirm with a...

I've been keeping an eye on traffic and rankings for a while now and I'm seeing more and more sites that refresh old URLs and then watch their organic performance tank. This pattern keeps coming up in my reports. -> I pulled data from Google Search Console to see indexing status before and...

Google updated the Preferred Source button so the flow is less of a bounce. Reader hits Add to Preferred Sources on your page, confirms Add, then lands right back where they were reading instead of getting dumped into Google and having to find their way back. That sounds small, but it is the...

Ahrefs argues Google may never run a literal information gain score, but that does not matter much. Unique extra facts, original data, and angles other pages skip are still the thing that makes a page worth ranking and linking. They frame it as the work you put in after covering the basics...

An hour ago, Google just updated their search status with the August 2026 Spam Update https://status.search.google.com/incidents/LEubPCm2octf2uMqCFKE So far this seems to have been favorable for us and we're tracking patterns. Linkedin Post -...

Saw this today and thought it was pretty interesting. https://www.seroundtable.com/google-ai-overview-local-results-listicles-41854.html Google's AI Overviews for local searches have been caught pulling information from those generic "best X in city" listicles. In one example, a lawyer had...

Saw an interesting study today looking at around 35k ChatGPT citations by Kevin Once you take the company's own site out of the equation, UGC was apparently the biggest third party source category, ahead of publishers and review sites. Wikipedia, Reddit and LinkedIn made up almost all of the...

We've just submitted our sales thread and are giving out 5 Review Copies to BHW Members What you will receive? Guest Post Placement - 1 x Guest Post Placement on our Value Guest Posts Plan - DR 20+ to DR 60+ Content Creation - We write Niche Relevant Content and get it approved by you Guest...

Came across this recently the _for-sale DNS record spec. The basic idea is pretty simple - if you’re willing to sell a domain, you can publish that information in DNS instead of replacing the site with one of those “this domain is for sale” pages. So you could have something like...

We're looking to connect with a sales thread designer. Been in the SEO/Link game for long and decided to launch a few of our new services on this forum. Please message past work and prices

We are looking to hire a VA to perform social media research for a project. You will be tasked with searching and identifying videos on Instagram or Youtube shorts that match a specific description that we provide. Understanding of trends across countries etc. will be beneficial. We are...