- Feb 28, 2024
- 193
- 140
The lazy default people use for this is assuming Google ignores most programmatic pages without checking their actual behavior.
I don't judge it by one thing. I usually look at -
- Crawler behavior
Does it send different content to Googlebot than users?
- Parameter variation
Are params generating truly unique pages or just thin duplicates?
- Internal linking
Are unique pages linked from authoritative ones?
- Template logic
Does the backend generate content dynamically without bloat?
- Indexing signals
Are there strong signals like H1 tags on all variants?
- Performance
Does page load time differ significantly by parameter?
- User agent
Does it serve the same HTML to all crawlers?
In my experience the usual metric lying is duplicate content flags but actually pages with proper unique params survived while template ones got ignored.
What worked was ensuring every parameter created unique text and had proper internal links to guide crawlers.
What I care about instead is the consistency of unique content delivery across sessions and making sure the pages don't get buried in thin content.
What is the one thing you check?
I don't judge it by one thing. I usually look at -
- Crawler behavior
Does it send different content to Googlebot than users?
- Parameter variation
Are params generating truly unique pages or just thin duplicates?
- Internal linking
Are unique pages linked from authoritative ones?
- Template logic
Does the backend generate content dynamically without bloat?
- Indexing signals
Are there strong signals like H1 tags on all variants?
- Performance
Does page load time differ significantly by parameter?
- User agent
Does it serve the same HTML to all crawlers?
In my experience the usual metric lying is duplicate content flags but actually pages with proper unique params survived while template ones got ignored.
What worked was ensuring every parameter created unique text and had proper internal links to guide crawlers.
What I care about instead is the consistency of unique content delivery across sessions and making sure the pages don't get buried in thin content.
What is the one thing you check?