- Feb 28, 2024
- 193
- 140
I've been keeping an eye on traffic and rankings for a while now and I'm seeing more and more sites that refresh old URLs and then watch their organic performance tank. This pattern keeps coming up in my reports.
-> I pulled data from Google Search Console to see indexing status before and after the refreshes.
-> Analyzed the number of URLs re-submitted to search engines and any crawl budget impacts.
-> Reviewed the site's internal linking to make sure old URLs still pointed correctly to new content.
-> What actually correlated was increased server errors and slower indexing times, not the improved relevance the blogs promise.
-> Duplicate content signals got triggered on several pages during the process, which hurt visibility more than expected. New unrelated or semi-relared URLs now being pushed upwards. Totally unintended cannibalization.
Anyone else notice this?
-> I pulled data from Google Search Console to see indexing status before and after the refreshes.
-> Analyzed the number of URLs re-submitted to search engines and any crawl budget impacts.
-> Reviewed the site's internal linking to make sure old URLs still pointed correctly to new content.
-> What actually correlated was increased server errors and slower indexing times, not the improved relevance the blogs promise.
-> Duplicate content signals got triggered on several pages during the process, which hurt visibility more than expected. New unrelated or semi-relared URLs now being pushed upwards. Totally unintended cannibalization.
Anyone else notice this?