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Sorry for the noob question but for example you have a client that owns a vape shop in NY and the money keyword is "NY Vape Shop", you write an SEO optimized article for the keyword. Do you place that article on your home page or you make a specific page on your domain (i.e domain/ny-vape-shop)...

i'm new to the whole seo scene. i'm using both the link wheel and link push method. yesterday, my site was on the first page for a long tail keyword (song name + ringtone), now it's gone. i googled site:"domain" to see if my sites were deindexed but it's still there. btw, my site is no where to...