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Hi all! Just wished to ask this thing for so long. It's 2021, is SEO still all about link building for a better ranking, or is there something more that does affect one's ranking?

I need to place a CTA form in my blog to capture leads, anyone please suggest a single opt-in tool as in the initial phase I am facing issues with the double opt-in considering consumer's lack of confidence.

I have found a lot of claims regarding social bookmarking being of no use in the modern-day SEO, anyone please suggest why is it so? And shall I stop making efforts for the same as I am doing it for my website?