SEO will lead customers to your website but it is high quality content that converts. If you are producing content that is informative and engaging then people are going to share it more. A content strategist will help you realize your digital marketing goals.
Responsibilities will depend on...
To me a content strategy is a document that clarifies the following for everyone involved:
· the business goals for the content
· what we know about the target audience
· assessment of any current content given the above
· a list of new topics, formats, timing and delivery platforms
· the ways...
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