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I’m testing a subscription model and debating where to put most of my budget. PPC feels like a fast way to scale, but I worry the customer acquisition costs might not make sense if retention is low. On the other hand, organic is slow but compounding. For those of you who’ve run subscription...

I’m planning to start a new Bing Ads campaign but want to make sure I’m doing it efficiently. Can anyone share the best method for creating campaigns that are optimized for clicks and conversions? Tips on targeting, ad groups, and structuring campaigns are welcome.