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OK, so, at my dayjob, our company does events, etc and we have 20,000 fans that know and love our band (not gonna say who but thats what it is, not a spammy page). Facebook is a big source of traffic for our existing multi-million dollar event business (to get people to events) but we wanna...

How do they do it? I've seen it all over facebook. Some guy in his boxers makes an account with some girls picture, adds 4 friends, makes an event that drives traffic to a CPA offer, and for some reason the event also sends out like 500,000 event invites all over facebook How is this done...